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MY telco U Mobile taps GrowthOps for revamped digital CX platform

Kuala Lumpur, Malaysia – Local telco provider U Mobile has tapped marketing and technology solutions provider GrowthOps for its refreshed website and customer experience delivery platform, U.COM.MY. The partnership between the two companies started development for this project eight months ago.

The new and enhanced platform is powered by Adobe Experience Cloud and hosted on Amazon Web Services, enabling the telco to have greater autonomy and agility in managing content, as well as access to deeper and more comprehensive user analytics.

Through the improvements, U.COM.MY now offers an enhanced, trilingual customer experience through personalised content delivery, which enables the telco to achieve their overarching goal to better service their customers on digital channels.

Boon Keong, head of consulting at GrowthOps, said, “Today, marketers are being tasked with how to create an engaging experience with their customers through seamless design and analytics-driven content personalisation. In this instance, we have been able to help U Mobile to take their digital transformation journey [directly] to their customers.”

Meanwhile, Jasmine Lee, chief digital officer at U Mobile, commented that they believe that the refreshed U.COM.MY will equip them with more insights that will enable them to make more data-led decisions resulting in new digital experiences that benefit their customers.

“U Mobile is always looking at new ways to realise unlimited potential, hence, we are delighted to have partnered with GrowthOps to create and launch an enhanced U.COM.MY. Through this initiative, GrowthOps have shown to have the right capabilities to take our platform to the next level,” Lee said.