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ACE, piracy watchdog for entertainment, adds TH’s True Visions as ally

Singapore – The Alliance for Creativity and Entertainment, or ACE, the coalition dedicated to protecting the legal ecosystem for creative content, is expanding its global reach with the addition of the first two Asia-based media and entertainment companies. This includes Thailand’s leading cable satellite TV provider True Visions as well as Hong Kong-based video streaming platform Viu

Now in its fifth year, ACE, which is governed by some of the most notable media giants such as Disney and Netflix, has consistently grown its global membership base. The addition of True Visions and Viu brings the coalition to a total of 39 members, with more to join in the coming weeks, said the organisation. 

Charles Rivkin, chairman of ACE and the Motion Picture Association, said, “The addition of Viu and True Visions is the beginning of an expansion to include local media companies from key markets around the world. By growing ACE’s footprint throughout the APAC region, we are building new relationships with local law enforcement authorities and other key partners in our ongoing effort to shut down piracy operations around the world.” 

Sompan Charumilinda, executive vice chairman of True Visions, said that through its membership, they want to support Thai people as they compete in a globalized marketplace by protecting their work with strong intellectual property rights stewardship. 

“We are pleased to be the first member of ACE based in Thailand and look forward to helping drive important actions in this market that will improve the piracy landscape and pave the way for a brighter future,” said Charumilinda. 

Meanwhile, Janice Lee, CEO of Viu, commented, “As one of the leading video-on-demand services offering premium Asian content, we recognize the need to address the piracy that is widespread in our markets. We are committed to ensuring that consumers move from illegal piracy sites to legal options like Viu by providing an unparalleled viewer experience and investing in the creative ecosystem. By being a part of ACE, we hope to make an even more positive impact on our consumers and the industry at large.” 

ACE is supported by a network of experts operating in high-tech investigations and law enforcement, in partnership with local governments and law enforcement agencies around the world and international organizations like Interpol and Europol, to take on the full supply chain of pirated content.

According to the organisation, its antipiracy campaign in North America has reduced the number of identified illegal streaming subscription websites from 1,400 in 2019 to slightly more than 200 today. 

According to the Global Innovation Policy Center, piracy amounts to between $29.2 billion and $71 billion annually in lost domestic revenues.