Marketing Featured Southeast Asia

True Digital launches new content creator business ‘True Creators Studio’ in PH

Manila, Philippines – Technology organisation True Digital in the Philippines has announced the launch of its ‘True Creators Studio’, a new studio services, influencer, and multi-channel network (MCN) business, during an event at Yes Please in BGC with Influencer Council of the Philippines (CICP), which aims to bring together industry professionals and talents.

‘True Creators Studio’ offers to become the content creators’ ultimate playground for producing quality and engaging content. It also announced the launch of its website where both brands and creators alike can book services easily. 

Moreover, through the True Creators Studio, brands can also conceptualise and create customised videos for their marketing campaigns, website, or social media content, internal communications, and virtual events, amongst others. 

“The launch of True Creators bolsters True Digital Philippines’ presence in the country, adding to the already existing digital solutions business for enterprise clients,” said True Digital.

Technology Featured APAC

Xandr expands video inventory in APAC, adds OTT platforms Viu, iQIYI, True Digital

Singapore – Xandr, telco AT&T’s adtech company which offers a global marketplace for advertising, has announced the expansion of its video marketplace in APAC to include inventory from leading Asia-wide OTT platforms WeTV and iflix, Viu, and iQIYI, as well as local platforms SMX, True Digital and Vidio in the region.

The expansion also adds Australia’s premium commercial broadcasters, signing agreements with Nine Entertainment, Seven Network, ViacomCBS/Network Ten as well as SBS and Foxtel Media.

The said platforms in Asia and Australia have signed on to use Xandr’s strategic selling platform Xandr Monetize, bulking up Xandr’s video offering in the APAC region.

Xandr’s Senior Account Director Shilpa Kolte said that the adtech company remains committed to improving the experience for advertisers, content owners, and consumers in the region in a privacy-first and brand-safe environment. 

“We are thrilled to see the region’s leading OTT players coming on the Xandr platform to provide premium video ad inventory at scale. As an innovator at the intersection of TV and digital, Xandr provides an open platform to support the growing demand in CTV buying and selling across multiple verticals,” said Kolte. 

In June, Xandr has also announced a renewed partnership with Microsoft, which will see both working on expanding Microsoft’s ad space inventory. Similarly, Microsoft will also be utilizing Xandr’s sell-side platform (SSP), Xandr Monetize. The partnership also entails Xandr augmenting its marketing spend using Xandr’s demand-side platform (DSP). 

As it bolsters its business in adtech, Xandr is further claiming its part in the ecosystem as it recently launches its industry guide called ‘Shaping the Future of Identity’. The guide aims to prepare buyers, sellers, and market participants for a future without third-party cookies.

As the deprecation of third-party cookies further nears, the guide aims to offer insights from Xandr executives and industry leaders to look at how the identity landscape is changing and what number of solutions are best responses, such as from industry IDs to contextual targeting and curated marketplaces.

Platforms Featured Southeast Asia

Content platform TrueID brings fresh lineup ft. famous vloggers, celebrities

Manila, Philippines – Last August, Thailand-headquartered tech company True Digital Group (TDG) launched its entertainment platform TrueID in the Philippines which offered free curated content, and since then, its content lineup has grown to include originally produced shows featuring famous Filipino vloggers and celebrities. 

During its pilot launch, the platform’s roster of shows included those licensed from leading local broadcast networks GMA and Cignal, and now, TDG in the Philippines announced that a fresh lineup is slated for users from both social media and TV personalities such as TikToker and dancer AC Bonifacio, former “housemate” in reality TV show Pinoy Big Brother and vlogger Baninay Bautista, and social media influencer and content creator Kimpoy Feliciano. 

In the past week, AC has already premiered her Style Must-Haves vlog on TrueID. AC started to grow her name in the country when she won the local TV dance competition “Dance Kids” in 2016. TDG said she is also set to premiere more videos on the platform having been signed on as a TrueID Ambassador.

Meanwhile, Baninay and Kimpoy are also slated to premiere their videos on TrueID in the coming weeks. Both personalities will be publishing their daily life vlogs on the platform giving their fans a chance to see more of them on the web.

Filipino social media personalities Baninay Bautista and Kimpoy Feliciano.

TDG said the three social media personalities are only the beginning of what’s to come on TrueID Philippines. 28 Squared Studios, a digital studio owned by another TrueID Ambassador, Philippines-based Chinese model and host Richard Juan, is set to bring in more video content from celebrities and influencers as well as originally-produced content, including a show with Miss World 2013 Megan Young, as revealed on its Instagram.

Richard Juan Megan Young
28squaredstudios’ announcement on Richard Juan and Megan Young’s show.

Other well-known Filipino personalities are expected to premiere their content on the platform soon. This includes lifestyle content creator Erwan Heussaff, actor Enrique Gil, and singer Jinho Bae.

“The vision here is that all Filipino Creators would be creating content not only for TrueID Philippines but also for TrueID Vietnam, Indonesia, Thailand. That is what’s exciting about this,” said Dindo Marzan, managing director for True Digital Philippines, Inc.

Main Feature Platforms Southeast Asia

SEA tech solutions True Digital enters PH market with new TrueID platform

Manila, Philippines – Southeast Asia-focused tech organization True Digital Group steers its regional presence by expanding to the Philippine market, starting off with the launch of TrueID platform.

First introduced in Thailand, TrueID is a new all-in-one digital lifestyle platform that offers free curated content that’s available in the Philippines starting today. It is set to provide a hub for premium content and will feature top-tier Filipino creators and international-renowned producers such as Cignal TV, GMA Network, Philstar, and Mediacorp among others.

“TrueID addresses the needs of the modern viewer by providing engaging content, covering news, entertainment, food, travel, technology, sports, and learning,” said the company in a press statement. 

TDG is a subsidiary of True Corporation, a communications conglomerate that was first established in Thailand. TDG’s local arm in the country is True Digital Philippines, which assists the group in catering to the Filipino market