Singapore – Luxury car brand Lamborghini has appointed Tricia Tan as its head of marketing and PR in Asia-Pacific. In her new role, Tan is now responsible for leading the marketing and communications efforts for the brand in the APAC region.

She brings a deep-rooted understanding of communications and customers in the luxury sector. She joins Lamborghini with more than fifteen years of experience in retail and product marketing as well as corporate branding and communications from a diverse background ranging from fashion and fine jewellery to luxury home decor and fragrances where she drove significant growth in brand visibility and presence including sales in the various APAC markets.

Francesco Scardaoni, Region Director of Automobili Lamborghini in Asia-Pacific, commented: “We have achieved significant milestones and record-breaking sales performances across Asia-Pacific region last year thanks to our exciting product portfolio as well as the active brand and product communications to engage with our customers and media.” 

He added, “With the appointment of the new head of marketing and PR for Asia-Pacific, we are confident that Tricia will drive the Lamborghini brand to the next level through impactful marketing and communication initiatives in the region.”