Marketing Featured ANZ unveils pilot OOH campaign in Australia

Sydney, Australia — Work operating system (OS) platform has unveiled its first-ever Australian out-of-home (OOH) advertising campaign that was launched in different locations around Sydney and Melbourne, Australia. From city centres and airports, the billboards were done in collaboration with OOH ad companies Ooh! Unmissable and JCDecaux, and transit OOH specialist Torch Media.’s aim with the campaign is to raise brand awareness of its Work OS and how it enables seamless collaboration. Truly walking the talk, the campaign was coordinated across the various agencies using the platform.

The creative concept behind the campaign, which is running through mid-April, uses cliches to support’s ‘work without limits’ ethos, highlighting common workplace pain points and how its platform addresses them, such as saving time and effort, customising processes and workflows, ease of use, automation, security and flexibility.