Sydney, Australia – Edelman has announced that Tom Robinson has been appointed as the new chief executive officer in Australia. Through his new role, Robinson will be bringing a proven culture-building leadership style to Edelman – empowering employees at all levels and instilling a people-first approach.
His appointment takes effect in 1 August this year, and he will report to Stephen Kehoe, Edelman’s CEO for Asia Pacific. He is taking over the position from Michelle Hutton, who was elevated to the role of APAC vice chair in 2021
He joins from MediaCom, where he spent around 11 years and led agency teams across the content and integrated communications landscape, most recently serving as the managing partner for Creative Systems, a business unit he established in 2019.
Speaking on his appointment, he said, “I am excited to be joining Edelman, given its momentum in the marketplace and reputation as an innovator in the communications space. Having witnessed the firm’s build-up of its creative, strategy and digital talent over the past few years – and the increasing competition it brings to the creative landscape – I look forward to being part of the firm’s growth journey in Australia and working with leading brands and organisations on developing communications strategies that generate stronger impact and results.”
Meanwhile, Kehoe commented, “As a people business, it is crucial that culture is at the heart of our organisation and Edelman is a place that people want to work. Tom Robinson is known for his investment in identifying and fostering talent, coupled with innovative ways of growing a business. I am excited to have someone of his calibre leading our firm in Australia. Tom’s multi-disciplinary experience is exactly what our clients are looking for.”
In addition to Robinson’s appointment, Edelman has strengthened its Australia leadership bench, promoting Amber Scotto Di Perta to the newly created role of chief operating officer, and Peter Pippen as chief strategy officer.