Tag: Threads
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
The expansion builds on IAS’s existing partnership with Meta. In 2024, the company selected IAS as the first provider to develop an independent optimisation solution for its platforms
Singapore – Integral Ad Science (IAS), a global leader in media measurement and optimisation, has launched the first AI-driven, independent brand safety and suitability measurement for Meta’s Threads—marking a major step in its partnership with the social giant. The expanded Total Media Quality (TMQ)...
Data from the report indicates that globally, Indonesia surpassed the five-hours-per-day threshold the most in Q3 2023 with more than 6 hours per day, followed by Thailand with 5.7 hours and India making top 5 with 5.2 hours.
Until now, the origin of Threads installations has been limited to a single global figure. The app has established the largest footprint in India, which has accounted for about 32% of its downloads.
According to the data, Meta's Threads app has already gained significant traction across Singapore, Thailand, and the Philippines. The study revealed that 3 in 10, on average, across these 3 countries have downloaded the app.
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