The Parentinc Archives - MARKETECH APAC

Singapore – The Parentinc, the Singapore-headquartered parent-tech company focused on building content, community, and commerce solutions for pregnant women and young mothers in SEA, has appointed ex-Unilever Rahul Welde as Independent Non-Executive Director to its board.

At Unilever, Welde was formerly the Executive Vice President of Global Digital Transformation where he led digital strategy and execution for the Unilever brands. He brings with him over 30 years of experience in the global fast-moving consumer goods sector.

Roshni Mahtani Cheung, Group CEO and Founder of The Parentinc, said, “I am absolutely thrilled to welcome Rahul to The Parentinc board. Rahul’s exceptional knowledge in building and growing brands and his expertise at the intersection of content and commerce are highly relevant in our mission to serve the needs of our community of parents and of our clients in the mother and child space. We look forward to Rahul’s invaluable contribution as we continue to realise our mission and drive profitable growth.”

In April 2022, The Parentinc, which owns and operates theAsianparent and Mama’s Choice, content and community platform and D2C brand for parents respectively, closed its Series D fundraising round with new shareholders East Ventures, Central Retail Corp., and LINE SEA Corp.

Welde commented, “I have watched Roshni and the team from the early days when The Parentinc was just a media publisher for young parents in Singapore. Over the years, I have seen its transformation and expansion, now with presence in six countries across Southeast Asia.”

He added, “I am impressed with the progress and how the team continues to leverage technology, growing its community and creating great content. It is an incredible accomplishment that theAsianparent has the largest community of parents in Southeast Asia, now reaching seven out of 10 young digital mothers across the region. Building a fast-growing commerce line, Mama’s Choice is an exciting new frontier. I am delighted to be a part of the next phase of their growth story.”

Singapore – Singapore-based tech company The Parentinc has announced the successful completion of the acquisition of Webtretho and Bé Yêu, a women and parenting communities platform in Vietnam.

Founded in 2002, Webtretho is an online destination for women in Vietnam with millions of visitors every year. Webtretho’s mission to elevate women and enrich their lives has enabled the company to build one of SEA’s prominent user-generated content platforms where members share knowledge and experience in a wide range of topics including parenthood, and pregnancy, childcare, beauty, healthcare, and entertainment.

Webtretho also operates Bé Yêu, a well-known Vietnamese social network aimed to provide a discussion platform for expectant parents and families looking to raise their children better.

Roshni Mahtani-Cheung, group CEO and founder of The Parentinc, said that they are extremely thrilled to welcome the team at Webtretho and Bé Yêu into their family. Cheung added that Webtretho is a household name in Vietnam trusted by almost every young mother over the last two decades.

“Combining that with The Parentinc’s deep technology and commercial capabilities will bring a new era of innovation to help Vietnamese parents have healthier pregnancies and raise healthy families. We are deeply humbled by the opportunity to be able to partner with the Webtretho and Bé Yêu team to further our joint mission in such big strides,” Cheung said.

Meanwhile, Nikki Assavathorn, The Parentinc Cluster Country Head of Thailand and Vietnam, shares, “The Parentinc is the number one parenting community in 11 markets across the world. We are very excited to partner with the Webtretho team to now be the number one parenting community in Vietnam as well.

Assavathom added, “Combining Webtretho’s audience in Vietnam and The Parentinc’s technology will provide our advertising partners an unprecedented way to reach the right audience with the right message at the right time.”

Phan Thanh Huong, CEO of Webtretho, commented, “This is a new phase of growth for Webtretho and our Vietnam team. I am delighted by this new development in the business and I very much look forward to this partnership with Roshni, Nikki, and The Parentinc team.”

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