Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has joined hands with Thai AirAsia in launching the ‘Amazing New Chapter: Rediscover Thailand Get ready to go to Thailand’ campaign, a new campaign aimed at millennials and young couples from Singapore.
The project was announced in Singapore by Tanes Petsuwan, deputy governor for international marketing for TAT Asia and South Pacific, and Santisuk Klongchaiya, CEO of Thai AirAsia. They were also joined by TAT officials and Thai AirAsia executives. The event was presided over by H.E Chutintorn Gongsakdi, ambassador of Thailand to Singapore.
On the partnership, Petsuwan said, “With various factors supporting the return of tourism to Thailand, among them the relaxing of entry requirements to the kingdom, easing of travel restrictions in source markets worldwide and resumption of commercial flights, this is a great opportunity to stimulate travellers’ decision-making. This latest marketing campaign is expected to have a positive effect on the Thai tourism industry in the second half of this year.”
Singapore is a key visitor source market for Thailand, and the new campaign is among the various joint promotion marketing activities the TAT Singapore Office is working on. The campaign utilises Thai AirAsia’s Singapore-Don Mueang and Singapore-Phuket routes and is for travel from May to July 2022.
TAT Singapore Office also organised a media fam trip to Thailand recently, from May 12 to May 15, 2022, to promote the Singapore-Don Mueang route, new tourist attractions and activities, as well as tourism-related facilities and offers.
Meanwhile, Klongchaiya, commented, “Thai AirAsia has always received great support from the TAT, and we thank them very much for their cooperation. Thai AirAsia is ready to help stimulate tourism and travel to Thailand, and in addition to the existing Don Mueang and Phuket routes, we are considering adding a Singapore-Chiang Mai route.”