Sydney, Australia – Insights and research consultancy TRA has announced the appointment of a new head of innovation and two new directors to join its burgeoning Sydney team.
The three new appointments include Nikki Davey as head of innovation at TRA Sydney. In her new role, Davey will lead TRA’s innovation capability, partnerships, and thought leadership while driving growth for clients. Davey was formerly the director of innovation at Kantar.
Ngaia Calder has also been appointed as the new business director for TRA in Sydney. Prior to joining TRA Sydney, Calder was a customer insights specialist at Kmart. Meanwhile, Tara Collins is joining as the new account director at TRA Sydney. Collins previously worked as an associate director at The Behavioural Architects, and Senior Consultant at TRA New Zealand.
As senior client service roles, Calder and Collins share a remit to build relationships with clients founded on a shared value of delivering powerful work that influences change for TRA’s partners.
The appointments shortly come after the recent opening of TRA Sydney’s office and the appointment of its Managing Partner, Terri Hall. The newly created roles will report to Terri Hall.
Hall said she is delighted about the calibre of her new team, brought onboard to support the momentum behind the business.
“Since launching earlier this year and securing two foundation clients, I have prioritised building a skilled team whose collective passion for customer-centric insights will optimise our focus to deliver the best possible client outcomes,” Hall said.
Hall explained, “At TRA we do things differently. We have a deep obsession with people and doing what we can to improve their lives. We consistently stretch our craft skills, challenge ourselves towards innovative and creative solutions to problems, and relentlessly pursue telling stories that drive change. This is what clients need from us and I know that as a team we have an exciting opportunity to make an impact in Sydney.”
Hall further said, “Our team has fresh perspectives on how insights can bring inspiration, foresight and confidence to decision making. I believe TRA is poised to make a significant impact on Sydney’s insights market; we have the talent, the new home, and the drive to make things happen.”
In her new role, Davey shared, “I’m so looking forward to joining this incredibly talented and well-respected team and being part of an agency that has such a clear, recognised innovation mindset and fresh take on generating insights.
“On a personal level, I am excited to get started doing what I love most, which is building strong relationships with our client partners to drive business growth at this pivotal moment in TRA’s journey,” Davey added.
The team has moved into new offices at The Commons Surry Hills, in the heart of Sydney’s creative community. Collins and Davey will be based at The Commons alongside Hall, while Calder will work between Noosa and Sydney, under TRA’s Flex policy.