Sydney, Australia — Sydney Waters, a New South Wales government-owned water provider company, has released two new films in their water conservation advocacy series – Turn it off, Bob campaign. The two new short films are set in family summer gatherings and the cricket season and underscore the mantra to love water – don’t waste it.
Bobland shows Bob in his over-the-top theme park-like backyard set up with sprinklers and slip and slides encourage viewers not to go overboard like Bob when they are gearing up to cool down over summer, with a gentle rebuke from his family – to Turn it Off, Bob.
In Cricket, launched during The Ashes series and featuring a cameo from Aussie cricket legend Brett Lee, Bob learns a valuable lesson about another ‘traditional’ but wasteful summer pastime – watering hard surfaces.
The films are made in collaboration with marketing communications company Clemenger BBDO.
Shane Jacobson, the award-winning Australian actor, comedian and conservationist, stars as the titular and lovable but absentminded Bob. The two new videos, entitled ‘Bobland’ and ‘Cricket’, introduce viewers to more of Bob’s family and friends – and a cricketing superstar – as the series rolls out for summer and The Ashes Test series.
Brendan Willenberg, Sydney executive creative director of Clemenger BBDO, commented, “It’s been another tough year of COVID restrictions, so we knew that bringing Bob back and using a light-hearted approach to encourage better water usage was going to be key. Bobland and Crickets are the 2nd and 3rd spots in this campaign that has been amazingly received by the public. I also got to meet Binga which is a life goal.”
The campaign is running across channels namely TV, OOH, digital and social channels.