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Tag: Survey

CPA-Australia-report-NZ-small-businesses
NZ small businesses anticipate growth this year despite lag in 2021: survey
Posted on March 22, 2022
by Kathleen Murata
The latest survey by CPA Australia reflects stronger growth expectations for small businesses in New Zealand this 2022.
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Around 57% of HK SMEs have accelerated digitalisation efforts: survey
Around 57% of HK SMEs have accelerated digitalisation efforts: survey
Posted on February 23, 2022
by Teddy Cambosa
According to QBE, the large majority of Hong Kong SMEs are adopting digital transformation strategies to retain consumers.
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Thais follow virtual influencers regardless of gender or ethnicity
Thais follow virtual influencers regardless of gender or ethnicity
Posted on February 1, 2022
by Teddy Cambosa
According to Milieu, Thailand has a wide perception on virtual influencer, with the larger majority following any influencer they prefer.
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First-Party Data
To drive optimal CX, businesses must leverage data strategies, first-party data
Posted on January 24, 2022
by Teddy Cambosa
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
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Finder-Online-Shopping-Drunk-Australia
About 18% of Aussies admit to doing online shopping—while drunk
Posted on November 25, 2021
by Teddy Cambosa
Finder notes that food being delivered to their house is the top item being shopped the most during online drunk shopping.
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ChannelAdvisor-Australia-Online-Shopping-Survey
More younger Aussie consumers turn to social media for product research, discovery
Posted on November 10, 2021
by Teddy Cambosa
The survey was conducted by ChannelAdvisor, which looks into the consumer behavior among consumers in Australia, especially through online channels.
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Tatler Asia
Luxury content brand Tatler Asia shifts content direction to include ‘topics with purpose’
Posted on November 8, 2021
by Kathleen Murata
Tatler Asia will now be putting more focus on topics such as female empowerment, LGBTQ, and entrepreneurship, among others.
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Finder-Black-Friday-Sale-Survey-Singapore
SG adults will shop during Black Friday sales—only if the price is right
Posted on October 20, 2021
by Teddy Cambosa
Finder also notes that the younger generation are the most likely to shop during sale drops, regardless of the slashed discounts.
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Lazada business confidence index
Here are the insights of Lazada’s first-ever ‘Digital Commerce Confidence Index’
Posted on August 5, 2021
by Kathleen Murata
The new business confidence index by Lazada seeks to uncover the perspectives of online sellers in SEA about the digital commerce industry.
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Survey shows shoppers more likely to try a new brand during a mega sale event
Survey shows shoppers more likely to try a new brand during a mega sale event
Posted on July 16, 2021
by MARKETECH APAC
Mega sales events have surpassed its own nature. On e-commerce, said type of 'event' has become a celebration of consumers' buying power.
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