Singapore – Singapore-based creative agency The Outsiders Co. (TOC) and media agency Cinema Vérité Pictures (CVP) have unveiled a new brand – Superminted – the result of a merger between the two agencies. The newly formed agency specialises in brand building and activation. Its capabilities include public relations, campaign marketing, digital content production and videography.
Superminted’s logo was created with four elementary shapes that reflect the company’s foundational values. The speech bubble denotes communication and understanding, the triangle signifies excellence and growth, the square for trust and stability, and the circle completes the logo to symbolise unity and all-roundedness. Combined, the logo signifies the team’s commitment to understanding clients well in order to create and deliver meaningful, inspiring and impactful work.
Before the merger, TOC and CVP worked together on several projects such as Deliveroo, Sadia, and United Overseas Bank, where both teams found synergy in creative styles and goals. Beyond the two companies’ working relationship, the decision to merge a branding agency with a video production house was based on analysing market trends and forecasting industry changes over the next five years. First is a trend toward the consolidation of services, and second is bold entries into new digital terrains, while the third is the need for a combination of experience (TOC) and in-house video production capabilities (CVP).
Nadine Wu, head of agency at Superminted, said, “There has never been a better time to bring brand-building and production together. We realised that it is important for every company to have a growth trajectory – Superminted was thus formed to not only help brands define their edge, but also to intensify their emotional and sensorial appeal to audiences.”
Meanwhile, Jeremiah Su, chief of relations at Superminted, noted, “Superminted provides an integrated solution to create, develop and maintain brands. By combining our business expertise, we provide end-to-end creative solutions to marketing challenges and projects, fulfilling our existing and prospective clients’ needs.”