Melbourne, Australia Industry superannuation fund HESTA has named PHD Melbourne as its media agency of record following a competitive pitch. The remit will include media strategy, planning, investment, and optimisation across all channels.

“We’re excited to work with PHD to continue evolving our Super with impact positioning in market, to reach new members across Australia, and help them face their future with confidence,” said Hesta’s Chief Experience Officer Lisa Samuels.

Lizzy O’Connor, group business director at PHD Melbourne also commented, “We really enjoyed this pitch as we immediately developed a strong chemistry with the team at Hesta, being aligned on brand values and a desire to deliver great work.”

Meanwhile, PHD Melbourne’s Managing Director Simon Lawson likewise shared his excitement over the partnership and building a long-term partnership with HESTA based on the principles of ‘authenticity, transparency and mutual respect.’

HESTA’s media mandate was previously handled by full-service media agency Initiative.