China – Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu’s responsibilities in this position include managing daily office operations and leading clients’ strategic expansion initiatives.
She formerly held the position of business unit director, and is now a general manager. In her new position, she will continue to work with companies like Google, Ferrari, and Korean Air while also focusing on regional growth and working with a team of 40 people.
She joined We Are Social in 2016, and Zhu now reports to Tristan Qin, China Region EVP, with an extended scope of responsibilities. This encompasses leading the agency’s strategic initiatives and managing internal training and development programs throughout the organisation.
Speaking about her new role, Zhu said, “The team in Shanghai has been growing in recent years, and I’m excited to be part of a dynamic business that’s making great creative work. There’s a great spirit of collaboration and innovation, and in this next chapter, I’m looking forward to leading the team and driving results for clients.”
Meanwhile, Pete Lin, CEO of North Asia, said, “Sunny has always stood out as an ambitious and talented leader, and over the years she has become a driving force and positive influence within the agency.”
He added, “We’re excited to see how Sunny will help accelerate the growth of the Shanghai office as it becomes a dominant force in the Chinese advertising landscape.”