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Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
Posted on June 4, 2026
by Julian Bartolome
Seoul, South Korea — Hyundai Motor is putting human potential and robotics innovation in the spotlight with the launch of its new global campaign film “Next Starts Now,” featuring South Korean football star Son Heung-min and Boston Dynamics’ Atlas robot. As part of the FIFA World Cup 2026™ platform,...
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