Philippines – ShopBack, the shopping and rewards platform, has kicked off the summer season in the Philippines with ‘Summer Playground’, a lifestyle event that gathered KOLs, media, and key partners last 17 March.
The event was done in partnership with fashion e-commerce platform Zalora and supported by travel platform Klook and digital bank Maya. People at home didn’t miss out on the fun as they got to tune in to the event, live, through the ShopBack app and its Facebook page.
In-person attendees bagged prizes from brand partners such as vouchers from Zalora and Klook as well as savings top-ups from Maya. The event coincided with Zalora’s 11th birthday which was celebrated from 17 March to 31 March.
ShopBack has been ramping up its engagement with users through the launch of different in-person and digital initiatives. Just recently, it mounted its first-ever Users’ Choice Awards in the Philippines, which gave users the opportunity to vote for their top favourite brands across all product categories in the platform. The voting exercise will then be concluded with an awards ceremony for merchant winners on 30 March.
Meanwhile, last September, the global platform of ShopBack also brought back ShopFest 2022, its shopping festival with the latest one dubbed as the largest iteration yet. The said ShopFest 2022 ran for four months from September and covered the biggest year-end sale events for 2022 – 9.9, 10.10, 11.11, Black Friday-Cyber Monday (BFCM) and 12.12. The event covered all of its 10 markets.