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Marketing Featured ANZ

The Works adds Daniel Pankraz as strategy partner

Sydney, Australia – The Works, an agency part of the Capgemini group, has appointed Daniel Pankraz as its new strategy partner, where he will drive The Works’ strategy capabilities bringing with him a diverse skill set across brand, CX, communications, innovation and technology.

As The Works continues its strong growth trajectory, Pankraz will oversee all output for key clients including Masterpet, Aware Super, Goodman Fielder, The Smith Family, Subaru, H&R Block and Destination NSW.

With over 20 years of experience, Pankraz is a creative strategist having held senior roles across an array of creative agencies in Sydney, London and New York including BBH New York, AKQ London, iris APAC and for the past 6 years has been head of brand experience and innovation at Leo Burnett Australia.

Speaking on his appointment, he said, “I’m super excited to join the amazing team at The Works, an agency I’ve admired for a long time. I’m all about helping brands create commercial and cultural impact so The Works’ brand purpose to ‘Be Significant’ genuinely resonated with me and I’m excited to help accelerate that ambition.”

Meanwhile, Douglas Nicol, partner at The Works, commented, “We see Dan as the perfect fit for us. Not only will he lead the charge in amplifying our ‘Be Significant’ purpose, but his broad skill set and background particularly across innovation and technology will serve the evolving needs of our clients perfectly, as well as the wider Capgemini business.” 

He added, “A mantra we hold close to our hearts here is ‘it takes guts to create work truly worthy of consumers’ attention’ and Dan certainly has that ambition in abundance.”

Reporting to Pankraz, senior strategist Lucy Batchelor, who joined the agency as an intern in 2017, has been promoted taking on broader responsibilities across the strategy team.

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Marketing Featured APAC

Richard Reid appointed as dentsu APAC’s regional integrated strategy partner

Singapore – Richard Reid, formerly the head of consulting, data, and performance at integrated marketing agency Iris, has been appointed as a new regional integrated strategy partner at dentsu for Asia-Pacific. Said role takes effect immediately.

In his new role, Reid will be responsible for driving integrated strategy development for dentsu’s key clients as well as new business opportunities across the region, partnering closely with creative, media and CXM leads across all markets.

He will be reporting directly to Yusuke Kasahara, CEO of dentsu Solutions at Asia-Pacific.

In his previous work experiences, including strategic and client lead for Samsung as regional AOR for digital and brand marketing at Iris, he has worked with and delivered brand and business outcomes for some global brands including Philips, Abbott, Guinness, Shell, Barclays, Intercontinental Hotels, Kellogg’s and Disney. 

Speaking about his appointment, Reid said, “I’m excited to join dentsu as it continues in its mission to be the most integrated agency in the world. Dentsu has the best and broadest capabilities, and I’m looking forward to bringing these capabilities together such that we can have the greatest impact on our clients’ businesses.”

Meanwhile, Kasahara commented, “Richard’s focus to be a consultative strategy partner will help shape the business vision of senior clients, by providing marketing and business consulting that identifies new opportunities to create growth. He has also worked at Aegis Media in [the] UK previously, so we are particularly delighted to have him back at dentsu.”