Australia – Sushi Sushi, the fast casual dining brand, has tapped international strategy studio Untangld as its new strategic partner to accelerate its business growth. This collaboration marks the beginning of a comprehensive customer research and strategy project aimed at developing a new growth and brand strategy for Sushi Sushi.

Known for its data-driven and customer-centric approaches, Untangld will utilise its expertise to gather crucial insights to inform the future direction of Sushi Sushi. The engagement will further propel Sushi Sushi during its period of rapid expansion, leveraging innovative strategies to enhance the brand’s appeal and market presence.

This strategic partnership marks a significant advancement for Sushi Sushi as it pursues innovation and expansion. With Untangld’s expertise backing them, the brand is poised to uncover valuable insights and strategies that will guide its development and ensure its continued success in the market.

Danish Chan, co-founder of Untangld, said, “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession with delivering exceptional results and fostering long-term success for our clients.”

Stephen Anders, CEO of Sushi Sushi, also shared, “Sushi Sushi is at a pivotal moment in its 26-year journey, and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion, and we have great confidence in the work we’ve seen so far.”