Marketing Featured ANZ

M&C Saatchi’s newly-launched marketing science practice, Precision, unveils the senior hires to lead

Sydney, Australia – Precision, the newly launched marketing science practice by independent agency network M&C Saatchi AUNZ, has announced the three new senior hires it has appointed to lead, to signal an accelerating start following its first week of operation.

The new appointees are Steve Wright, the new director of data and technology, Olivia Nadile, the new research manager, and Tahl Finkenberg, the new data and analytics manager.

Wright brings over 16 years of experience working with an enviable list of blue-chip clients across Europe and Australia, helping them realize the value of data science to drive deliberate action and growth. 

On his appointment, Wright commented, “The unique opportunity to blend the power of data with the existing creative success of the Group is something I am excited to be a part of and can honestly say – I can’t wait to get started.”

Meanwhile, Nadile brings a qualitative and quantitative edge to the team. With her broad sector experience gained from time working with a long list of major Australian brands including ING, Sanitarium, and ANZ, as well as Jetstar, and Cochlear, among others.

“Opportunities like this don’t come around very often. I’m excited to jump in and support the group in realizing the opportunity of creativity and quantification coming together,” Nadile noted.

And lastly, Finkenberg brings with him his extensive analytics background, having spent the most recent phase of his career specializing in market mix modeling and other data-driven projects for dentsu and CHE Proximity. He said, “The opportunity to help build on and evolve M&C Saatchi’s data and analytics capability is so appealing. I’m looking forward to making a difference and working with the Precision team.”

Precision is a continuation of the M&C Saatchi Group AUNZ’s long-term growth strategy, accelerating the unique union of creativity and quantification. Its launch comes several weeks after James Collier’s elevation to chief data officer, who will be leading the design and internal development of Precision and will spearhead its rollout and growth.

“As we interviewed Steve, Olivia, and Tahl, it became obvious that not only were they incredible at what they did, but their diverse backgrounds would give us a real breadth of perspective. This diversity of thought will set us up for success and it’s a privilege to welcome them to the team,” said Collier.