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Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship

New York, USA – Global audio streaming platform Spotify has announced the launch of its ‘virtual universe’ on the popular online game Roblox called ‘Spotify Island’. The new virtual experience allows fans and artists to engage with one another through the game itself, as well as explore a wonderland of sounds, quests, and exclusive merch.

According to Spotify, through this interactive world, they are creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch.

In addition, Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content. Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap, an online cross-platform digital audio workstation.

“Through Spotify Island, we’re creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise. Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead,” the company said in a statement.

From the main Spotify Island, gamers will be able to portal out to the themed islands that will come to life throughout the year. These destinations will be filled with exclusive content, artist interactions, and themed mini-quests that are designed for both superfans and curious explorers.And this launch just scratches the surface when it comes to ways users can experience Spotify Island on Roblox. 

The first themed experience fans can expect on Spotify Island is K-Park, an homage to all things K-Pop. Coming later this year, K-Park will give fans the chance to interact with artist superstars Stray Kids and SUNMI.