Tag: Sports marketing
Under the partnership, Lipton Ice Tea will be available at all bars across the Melbourne Park precinct, offering spectators a non-alcoholic beverage option during matches and off-court activities.
Under the initiative, four fans will be selected at each of five race locations during the season. Team Priceless will begin in Melbourne before moving on to Miami, the United Kingdom, Mexico City and Abu Dhabi.
The renewed partnerships will extend into the 2026 Cub Prix season, continuing Red Bull’s involvement in the local motorcycle racing scene.
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
Woolworths will remain the naming rights sponsor of the Woolworths Cricket Blast program for children.
With this year’s Formula 1 now headed to Singapore for the famed Singapore Grand Prix’s night racing, the race is on for advertisers and rights holders to move beyond transactional deals in order to create richer connections with Formula 1’s expanding audience.
MARKETECH APAC caught up exclusively with Yu to discuss the inner workings of his new role, understanding Rebisco’s ramped sports marketing strategies this year–particularly in promoting Philippine volleyball, as well as understanding the outlook of sports marketing in the Philippines.
The move comes in response to the growing client demand for rEvolution’s integrated services in sports marketing, brand consulting, creative strategy, content, gaming and esports marketing, and sponsorship activation.
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