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Digital media Limelight Networks unveils new ‘live interaction’ feature on streaming service

Singapore – Digital media company Limelight Networks has unveiled a new enhancement for its streaming service Limelight Realtime Streaming – providing sub-second latency for time-sensitive video applications that enable live interaction with viewers.

In a press statement, Limelight Networks said Realtime Streaming is part of the widest range of low latency online streaming solutions in the industry that solve the perpetual challenge of delays in event broadcasts. In addition, Realtime Streaming mobile and HTML software development kits (SDKs) can also provide easy integration of interactive live applications with Limelight’s global private network.

Limelight Networks said the improved platform allows live video applications in areas such as:

  • Live sports—In-event betting allowing fans to bet on in-game outcomes while the game is being played.
  • Live auctions—Remote bidders can participate through a livestream and have a “just like being there” experience along with those on-site.
  • Online gaming—Online casinos can allow all players to instantly see table action and to place bets more quickly, increasing the number of hands that can be played each hour.

“As online video has quickly grown in popularity, performance expectations have increased and new technologies, such as Limelight Realtime Streaming, enable innovative new ways to engage audiences. Now live events are truly live with the lowest possible latency, and it’s possible to create interactive experiences that were never before possible,” stated Nigel Burmeister, vice president at Limelight Networks