New Delhi, India – Advertising agency RepIndia has recently bagged the digital and creative mandate for Sleepwell, a flagship brand under bed foam company Sheela Foam. Through the agency mandate, RepIndia will be driving Sleepwell’s consumer marketing initiatives across online and offline channels. In addition, RepIndia will partner with the brand’s growth through innovative and disruptive marketing and communication strategies.

The brand has a pan-India presence with over 110 distributors, over 5000 exclusive dealers, having a web and omnichannel presence supported by over 10 manufacturing units in India, and has become a ubiquitous name for sleep products in every Indian household. 

According to Vishal Sharma, head of marketing at Sleepwell, they have found RepIndia to be exactly the right fit and a partner with the right mindset that will help them translate their strategy and vision into this new reality for their consumers. He added that they are in particular love with the team’s young energy and fresh original approach to their business, going on to say that this partnership shall propel both companies to create a winning formula for the consumers.

“With the fast-changing nature of consumer outreach, emerging new business opportunities and in line with our new strategy of being digital-first, we are very excited to partner with RepIndia and take forward our brand building and communication strategy to all our consumer touchpoints. The Sheela Foam Group on its journey to becoming a multinational [company, and] Sleepwell with its Pan India presence has embarked on a journey to redefine the consumer journey of discovery, trial, buying and post-purchase services in an experiential manner led by digital transformation,” Sharma said.

Meanwhile, Nikhil Kashyap, AVP for strategy and business at RepIndia, commented, “Sleepwell is undoubtedly one of the biggest brand success stories of our time. It is, therefore, an honour to now be associated with them and help unfold & partner the next level of consumer experience journey that they have embarked upon. The team is super excited for this big win, and we are looking forward to connecting with the audience on a deeper level through a blend of clutter-breaking strategy and creativity.”