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Mobile marketing analytics firm Adjust elevates Simon Dussart as new CEO

California, USA – Global mobile marketing analytics platform, Adjust, has elevated Simon (Bobby) Dussart, its former chief customer officer (CCO), to be its new chief executive officer (CEO). The elevation comes after Adjust’s co-founder and former CEO, Paul H. Müller, steps into an advisory role capacity.

Dussart joined Adjust in 2014, as one of the company’s early team members, and has played an instrumental role in Adjust‘s transition from being a standalone mobile measurement partner (MMP) to the platform that powers marketers’ decision-making, while becoming a go-to for clients as CCO. He has also held several roles during his eight-year tenure, including serving as the head of solutions and integrations and as vice president of support. These are all laser-focused on supporting the platform’s customers and understanding the intricacies of Adjust‘s products to ensure they meet marketers’ evolving needs.

Prior to joining Adjust, he also held positions in software development at LaCIME Research Lab and BonGo Innovations, amongst others.

Commenting on his elevation, Dussart said “I look forward to this next chapter as we continue to develop innovative solutions that continue to address the needs of mobile marketers today — bringing added value to even more businesses across the globe, including accelerated growth in China and Southeast Asia, and continued leadership in EMEA and Japan.”

Adam Foroughi, the co-founder and CEO of AppLovin, which acquired Adjust in 2021, shared that Dussart started with Adjust very early and has been fiercely dedicated to the product and its innovation of it ever since. 

“He is passionate about meeting customers’ needs — keeping them at the centre of everything Adjust does — and has natural leadership ability. All of this makes him the perfect person to lead Adjust in this next chapter,” said Foroughi.

Meanwhile, Müller commented that Dussart has been a valuable and trusted partner since the formation of Adjust, with his unique mix of expertise at the intersection of technology development, customer success, and operational management.

“He has an acute understanding of clients’ needs, why they choose to Adjust over other MMPs, and how Adjust’s products are actually built, making him perfectly positioned to execute our vision of becoming the single set of solutions that empower mobile marketers in every aspect of their job,” said Müller.