Marketing Featured Southeast Asia

vivo MY’s latest campaign to highlight ‘determination’ in reaching for success

Kuala Lumpur, Malaysia – Global technology company vivo in Malaysia has released a new short film, aimed at inspiring Malaysians to reach for their dreams no matter the circumstances.

The new short film features a deaf Malaysian girl’s determination to be a national athlete. It was shot with the vivo X70 Pro, the professional photography flagship smartphone with advanced mobile imaging technology co-engineered with ZEISS.

Titled ‘Shout it Out’, the film follows the true story of Siti, a deaf Malaysian since young who, against all odds, fights her way to master Karate and represent Malaysia in an international Karate tournament. Set in scenes where she constantly faces various challenges and rejections, being laughed at and self-doubt, the film highlights her strong determination coupled with her teacher’s unwavering guidance to get her on the world stage as a national athlete.

Mallory Lee, the director of ‘Shout It Out’, shared that he wanted to capture the true essence and emotions played by Siti, showing her struggles, joy, determination and courage in reaching her dreams regardless of her difficulties.

“Using the vivo X70 Pro, I was able to capture all of that as seen in the final video. I hope Malaysians would be inspired watching this short film as it inspired me,” said Lee.

Meanwhile, Mike Xu, vivo Malaysia’s CEO, believes that every person has the potential of accomplishing great achievements, regardless of their background, and they are humbled to have the opportunity to share the life of Siti through the film. 

“Using the vivo X70 Pro’s advanced imaging technology, the film demonstrated the filming capabilities of the smartphone and its potential as a professional filmography device,” said Xu.

The ‘Shout it Out’ short film is now available and can be viewed on vivo Malaysia Official Youtube Channel.