Singapore – Lazada Group and Seoul Business Agency (SBA) have entered into a Memorandum of Understanding (MoU) to provide ecommerce opportunities for South Korean small and medium-sized enterprises (SMEs) planning to expand to Southeast Asia.

The strategic partnership will aid South Korean businesses wanting to extend their reach and thrive in the Southeast Asian digital shopping space by tapping into Lazada’s platform capabilities and vast network of users.

Through this collaboration, Lazada can also further diversify the range of products and brand options available to its users. The partnership gives the e-commerce platform access to an assortment of South Korean brands and products it can offer its users.

Also under the agreement, SBA will lead in promoting Lazada as a key Southeast Asian eCommerce marketplace destination among SMEs in Seoul. First to launch in Singapore, SBA and Lazada will work together to onboard and grow selected cross-border sellers from Seoul onto the Lazada Singapore platform.

Jason Chen, chief business officer at Lazada Group and chief executive officer at Lazada Singapore, said, “We are thrilled to embark on this strategic journey with Seoul Business Agency. This collaboration not only strengthens our commitment to offering buyers an extensive variety of products but also reinforces our dedication to fostering cross-border shopping and welcoming brands and sellers from across the globe to our eCommerce ecosystem. South Korean SMEs have much to offer, and together with Seoul Business Agency, we aim to unlock their potential in Southeast Asia.”

Meanwhile, Hyunwoo Kim, chief executive officer at Seoul Business Agency, also shared, “Seoul Business Agency has always been dedicated to driving innovation and economic growth for SMEs in Seoul. Partnering with Lazada will allow South Korean SMEs to sell their products to customers in Southeast Asia and to optimise their businesses by accessing Lazada’s technology and seller tools. This is a natural extension of our mission, and this MoU signifies our commitment to creating quality job opportunities and facilitating the success of South Korean businesses. We are excited about the potential this collaboration holds for our SME community.”