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Hybrid Theory appoints Sean Badlishah as MD for APAC

London, United Kingdom – Hybrid Theory, a data-driven digital services partner for brands and agencies, has announced the appointment of Sean Badlishah as its new managing director for Asia-Pacific.

Badlishah brings an illustrious career spanning two decades in the media and advertising industries. After launching his career at Leo Burnett Worldwide in London, he returned to Singapore to hold multidisciplinary roles at some of the most prestigious agencies in the world, including Ogilvy & Mather, M&C Saatchi, 3M, and Y&R. 

Prior to Hybrid Theory, Badlishah also headed up three other successful agencies, the most recent of which was Zoo Group, a boutique strategic creative agency.

Speaking about his appointment, he said, “I have ambitious plans for Hybrid Theory in Asia Pacific and look forward to the challenge of growing and fast expanding its footprint. I spent many years in the Creative industry and believe that the learnings I gleaned in that space, coupled with Hybrid Theory’s audience discovery and data insights capabilities make for a powerful and unique combination in APAC, one that the region is craving for, and I look forward to exploring further with both our agency and brand clients.”

Meanwhile, Patrick Johnson, CEO at Hybrid Theory, commented, “I have ambitious plans for Hybrid Theory in Asia-Pacific and look forward to the challenge of growing and fast expanding its footprint. I spent many years in the creative industry and believe that the learnings I gleaned in that space, coupled with Hybrid Theory’s audience discovery and data insights capabilities make for a powerful and unique combination in APAC, one that the region is craving for, and I look forward to exploring further with both our agency and brand clients.”

Hybrid Theory has also announced the promotion of Inês Martins to the role of global head of product.

On Martins’ promotion, Johnson commented, “In her new role, Hybrid Theory and its clients will benefit from Ines’ instinctive understanding of business dynamics and prescient ability to predict changes in the industry, skills that are imperative to furthering our company’s product and technology vision at pace and offer innovation in a rapidly evolving industry landscape.”