Marketing Featured South Asia

Beauty brand Schwarzkopf Professional hands digital mandate to FoxyMoron

Mumbai, India – Henkel Beauty Care’s beauty brand Schwarzkopf Professional has awarded its full-funnel digital performance media duties to FoxyMoron, the full-service creative and performance agency under media company Zoo Media Network.

The mandate, which will be handled by FoxyMoron’s Mumbai office, includes handling the beauty brand’s strategic content and design across all social media platforms and performance media. 

Schwarzkopf Professional holds multiple innovative products in the hair category across coloration, care, texture, and styling. It deems to be one of the world’s leading market players in professional hair, establishing hair fashion trends.

Prachi Bali, FoxyMoron’s national head partnerships and business head of north, noted that the beauty category is one of FoxyMoron’s strongest forte.

“We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business objectives,” said Bali.

Meanwhile, Shama Dalal, the head of marketing at Henkel Beauty Care India, shared that they have found an agency in FoxyMoron that is immensely passionate about the ever-evolving beauty category. 

“Being a content creation powerhouse and having a strong understanding of the high impact and emergent digital marketing trends, we are excited to take our brand to newer heights with this collaboration,” said Dalal.