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Australia – Australian media company Southern Cross Austereo (SCA), which has radio, TV, and digital channels in the region, has elevated James Pedersen to the newly created role of head of general management. Pedersen is currently the executive general manager of the company for Melbourne, South Australia, Western Australia, and the Northern Territory.

The appointment, which will take effect immediately, charges Pedersen in managing and leading SCA’s senior general management team. Amid the new position, he will continue as general manager for the Melbourne and Adelaide markets

SCA is also welcoming some new additions to the senior general management team including Rob Iannazzo, who has been promoted to general manager of Regional South Australia and Northern Territory, in addition to his role as head of sales for South Australia. Furthermore, Marc Eddy and Ian Kennedy will also join the senior general management team and continue in their current roles of general manager for Perth and general manager of Regional Western Australia respectively.

SCA Chief Operating Officer John Kelly says of Pederson, “James has had a stellar 23-year career with SCA and is the ultimate ‘coach’ and mentor for those around him. James applies a highly commercial and collaborative approach to all that he does and has a genuine passion for exhibiting values-based leadership to drive business performance.

Kelly adds, “I know he will continue to take the senior general management team from strength to strength and I look forward to seeing him work his magic in this new leadership role.”

Meanwhile, Pedersen comments on his new role, “I am really excited to take on this new role and have responsibility across the national team. SCA has an exceptional general management team that embodies localism. I am looking forward to working with them to bring ideas to life and drive initiatives to ensure SCA maintains and grows its position as one of Australia’s leading and most innovative media companies.”

Sydney, Australia – Sonic branding has been one of most unique facets within the advertising space. Brands that use this aim to create a sensory experience for their customers to feel more connected to the brand. But what if that sonic branding is not only made for awareness of the brand but also towards a social awareness movement?

Enter the latest audio logo from Australian Ethical, a superannuation fund that works for social change through smart investment. Their latest audio logo campaign aims to encourage Australians to look at how they can use their money to change the world, hence investing ethically.

The audio logo is conceptualized and composed by the team at The Studio at SCA, SCA’s commercial creative services division. The song itself takes direct inspiration from the sound whales make in their marine ecosystem.

The release of the audio logo coincides with the UN Climate Change Conference, recently held in Glasgow, with a focus on tackling climate change worldwide.

Josey Hasrouny, brand campaign manager at Australian Ethical, said, “This campaign was extremely important to us – we felt the need to educate Australians and open their eyes to where their money is invested right now. We’re excited to partner with SCA to develop a unique audio logo made entirely from whale song that really aligns with our values and provides us with an even more distinctive brand.”

Meanwhile, Matt Dickson, national head of creativity for The Studios at SCA, commented, “It wasn’t enough to tell people about Australian Ethical and the good that they do. We wanted the campaign itself to do good as well. The best way to do that was to make sure all royalties earned from the music playing were donated to ocean conservation charities.

Dickson also added that every time the ad plays, the whales get ‘paid’, a metaphorical way of saying of helping save the environment. “The best advertising ideas show, rather than tell, and we’re very proud that this audio campaign leads by example,” he noted.

Thom Wood, creative director and composer at The Studio at SCA Sydney, said, “Australian Ethical’s purpose is to keep people focused on the future of our planet. It made absolute sense to use whale song as a musical device to not only help people remember the campaign, but to keep it environmentally focused as well.”

He further explained, “Showing people how beautiful a whale can sound is a great way to do that. Realizing that the entire music bed could be created from samples of whale song was a revelation.”

The song is up for streaming on SoundCloud.

Sydney, Australia – Australian-based media company Southern Cross Austereo (SCA) has announced that it has partnered with global broadcasting company BBC to make its popular titles and content be made available on SCA’s new destination LiSTNR.

Launched in February, LiSTNR is a curated and personalized free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. LiSTNR houses more than 100 premium original local, national and global podcasts, live radio streams, radio podcasts and digital music stations from the Hit and Triple M networks, 15 linear music live streaming channels, four weekly music podcasts and an on-demand audio news and info service.

Said BBC content will be made available on LiSTNR on 23 June, and will include programs such as those of renowned broadcaster and natural historian Sir David Attenborough; English economist, broadcaster and journalist Tim Harford; music programs ‘Desert Island Discs’ and ‘Essential Mix’; ‘In Concert’ which is the BBC’s largest audio collection of live recordings; and music audio program ‘Pop Documentaries’.

According to Grant Blackley, CEO at SCA, when they first launched LiSTNR, they promised it was only the beginning, and now they couldn’t be more delighted that their first LiSTNR partnership is with the BBC which will bring their audiences world class, compelling, premium content from its vast library.

“We have selected BBC content that will resonate with our listeners and attract new audiences to LiSTNR. This is the first of a series of partnerships that will see LiSTNR become the audio destination of choice for premium and popular content such as what we are offering from the BBC,” Blackley stated.

Grant Tothill, general manager for digital audio at SCA added that to have the BBC as one of their partners is a reinforcement of LiSTNR’s vision as a diverse range of premium curated and created content. He also added that said partnership is a great way to complement their locally created live and on demand content across radio, podcasts, music and news.

Meanwhile, Larissa Abid, senior business development manager for North America, Caribbean at BBC Radio International and BBC World Service, commented, “BBC works with some of the biggest names in music, entertainment and journalism to create world-class audio content. Our partnership with SCA will see BBC content available for the first time on LiSTNR. We are impressed with the LiSTNR personalized app offering and are confident that the BBC content slate will appeal to a broad audience.”

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