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SCA elevates James Pedersen as head of general management

Australia – Australian media company Southern Cross Austereo (SCA), which has radio, TV, and digital channels in the region, has elevated James Pedersen to the newly created role of head of general management. Pedersen is currently the executive general manager of the company for Melbourne, South Australia, Western Australia, and the Northern Territory. 

The appointment, which will take effect immediately, charges Pedersen in managing and leading SCA’s senior general management team. Amid the new position, he will continue as general manager for the Melbourne and Adelaide markets 

SCA is also welcoming some new additions to the senior general management team including Rob Iannazzo, who has been promoted to general manager of Regional South Australia and Northern Territory, in addition to his role as head of sales for South Australia. Furthermore, Marc Eddy and Ian Kennedy will also join the senior general management team and continue in their current roles of general manager for Perth and general manager of Regional Western Australia respectively. 

SCA Chief Operating Officer John Kelly says of Pederson, “James has had a stellar 23-year career with SCA and is the ultimate ‘coach’ and mentor for those around him. James applies a highly commercial and collaborative approach to all that he does and has a genuine passion for exhibiting values-based leadership to drive business performance. 

Kelly adds, “I know he will continue to take the senior general management team from strength to strength and I look forward to seeing him work his magic in this new leadership role.”

Meanwhile, Pedersen comments on his new role, “I am really excited to take on this new role and have responsibility across the national team. SCA has an exceptional general management team that embodies localism. I am looking forward to working with them to bring ideas to life and drive initiatives to ensure SCA maintains and grows its position as one of Australia’s leading and most innovative media companies.” 

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BBC’s audio programs to be made available on SCA’s new audio destination

Sydney, Australia – Australian-based media company Southern Cross Austereo (SCA) has announced that it has partnered with global broadcasting company BBC to make its popular titles and content be made available on SCA’s new destination LiSTNR.

Launched in February, LiSTNR is a curated and personalized free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. LiSTNR houses more than 100 premium original local, national and global podcasts, live radio streams, radio podcasts and digital music stations from the Hit and Triple M networks, 15 linear music live streaming channels, four weekly music podcasts and an on-demand audio news and info service.

Said BBC content will be made available on LiSTNR on 23 June, and will include programs such as those of renowned broadcaster and natural historian Sir David Attenborough; English economist, broadcaster and journalist Tim Harford; music programs ‘Desert Island Discs’ and ‘Essential Mix’; ‘In Concert’ which is the BBC’s largest audio collection of live recordings; and music audio program ‘Pop Documentaries’.

According to Grant Blackley, CEO at SCA, when they first launched LiSTNR, they promised it was only the beginning, and now they couldn’t be more delighted that their first LiSTNR partnership is with the BBC which will bring their audiences world class, compelling, premium content from its vast library.

“We have selected BBC content that will resonate with our listeners and attract new audiences to LiSTNR. This is the first of a series of partnerships that will see LiSTNR become the audio destination of choice for premium and popular content such as what we are offering from the BBC,” Blackley stated.

Grant Tothill, general manager for digital audio at SCA added that to have the BBC as one of their partners is a reinforcement of LiSTNR’s vision as a diverse range of premium curated and created content. He also added that said partnership is a great way to complement their locally created live and on demand content across radio, podcasts, music and news.

Meanwhile, Larissa Abid, senior business development manager for North America, Caribbean at BBC Radio International and BBC World Service, commented, “BBC works with some of the biggest names in music, entertainment and journalism to create world-class audio content. Our partnership with SCA will see BBC content available for the first time on LiSTNR. We are impressed with the LiSTNR personalized app offering and are confident that the BBC content slate will appeal to a broad audience.”