Singapore – Grey Group, the advertising company has announced that Sarah Trombetta returns to WPP/Grey as the new chief client officer for the Procter & Gamble (P&G) account in Asia, Middle East and Africa (AMEA). Her appointment takes effect on 22 November, 2021.

Trombetta will be in charge of establishing the strategic direction of the P&G business across key regions, leading the integrated strategies and creative ambitions for its iconic brands to build on Grey’s strength as a high performing partner.

She formerly served the agency as CEO of Grey Hong Kong from 2015 to 2019, before moving to Red Havas in Australia as CEO. Under her tenure as Grey HK’s CEO, the agency transformed its end-to-end digital marketing services solutions for Greater China’s largest clients, bringing social commerce, advertising, retail and activation together to deliver growth for many global brands, including P&G.

Speaking about her appointment, she said, “It’s an honor to step up and take the baton from such a revered industry titan. This role brings together an irresistible blend of diverse business markets, iconic global brands and the chance to reunite with world-class talent who I have always known to bring a lot of heart to the work and each other.”

She further added, “I could never have imagined that business leadership of this scale would be possible from ‘home’, so I hope it inspires talent to dream big about the impact they can have in shaping a new post-pandemic chapter together.”

As the chief client officer for P&G in AMEA, Trombetta will be working closely with Nirvik Singh, president international and global COO at Grey Group; and Debby Reiner, president for Grey Global Clients and business leadership for P&G at WPP.

“We are beyond thrilled to welcome Sarah back. She is an awarded agency leader, who has had success building global brands in multiple countries, and her track record for transformation and growth is highly impressive. Sarah is a client-focused business leader and strategic thinker who inspires with her energy and vision,” Singh said.

He added, “I am confident she will lean into the changes on how brands go-to-market across key regions, drawing on our talent and capabilities. Sarah’s skill as a collaborator within a global business will further amplify the success of Grey’s borderless strategy and our famously effective work.”

Trombetta takes over the position from Yashaswini Samat, a 28-year Grey veteran who will continue to help support the business transition till the end of the year. 

“I would also like to extend my gratitude to Yash, who is leaving an outstanding legacy. An experienced and well-respected business leader, she has worked in diverse markets and has taken on several senior roles whilst at Grey. She has made a big impact throughout our network and inspired the next generation of Grey P&G leadership. I wish to thank her for all her hard work, mentorship, guidance and loyalty through the years and wish her well in all her future endeavors,” Singh added.