Sydney, Australia – Amperity, the customer data platform (CDP) for enterprise consumer brands, has announced the appointment of Rian Smith as new business director and Sam Bessey as its new lead solutions consultant. The latest senior hires are expected to scale Amperity’s presence in the region amidst a period of rapid growth to meet the strong demand from brands looking to accelerate their digital transformation.
Smith, formerly head of sales for APAC at Cheetah Digital, will be driving Amperity’s strategic new business initiatives and creating market demand.
“With the surging demand for a CDP like Amperity in the region, there couldn’t be a better time to come on board and help local brands embrace their messy customer data to drive delightful customer experiences safely and securely while also achieving outstanding business results,” said Smith.
Meanwhile, Bessey, who was previously a senior manager at Accenture, brings a similar depth of experience to his new role. As lead solutions consultant, he will be assisting new and existing clients to unlock value from their customer data, using Amperity’s best-of-breed CDP.
“As businesses adapt to the challenges and changes presented over the last few years and face new challenges in the year ahead, CDPs can help drive relevancy in real-time interactions to accelerate business growth,” commented Bessey.
“I’m thrilled to be on the ground, helping brands strike a balance between understanding how to engage with customers successfully while, simultaneously, respecting their data privacy to win in this new era of personalisation through the power of Amperity,” he added.
Billy Loizou, area vice president at Amperity, shared their delight in welcoming the two seasoned hires and believes that both will help accelerate the opportunity brands have to serve their customers by bridging them to Amperity’s expertise.
“Brands are accelerating business transformation to better understand their customers, unlocking the ability to acquire more high-value customers, all whilst driving down their operational costs. The need for brand differentiation, seamless customer experiences, marketing measurement and data governance has transcended a CDP’s traditional function as a marketing tool to that of a central pillar of the entire enterprise software mix,” said Loizou.
New data has revealed the CDP market size is expected to grow from AU$7.18b in 2022 to AU$29.47b by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. APAC is set to hold the highest CAGR which can be attributed to the heavy martech investments in the region resulting in increased demand for CDPs.
Smith and Bessey are the latest to join Amperity in the APAC region, following its international expansion. The martech company recently opened a new office in the United Kingdom and a data centre in Ireland to complement its current presence in the former.