Australia – Global advertising agency and public relations company Publicis Groupe has launched its sustainability consultancy ‘Salterbaxter’ in Australia. This offers solutions to help organisations in the country turn their sustainability promises into progress.
Salterbaxter provides end-to-end sustainability consultancy services, from materiality assessments, ambition modelling, goal-setting, and strategy development, to implementation roadmaps, creative activations, communications, and reporting.
The Australia in-market team will be led by Skye Lambley, CEO of Herd MSL. Its local team including Stuart Wragg, Karen Dunnicliff, and business transformation consultant, Rebecca Zemunik, will be working closely with the global Salterbaxter advisory team through the Centre of Excellence and Salterbaxter’s global managing director, Kathleen Enright, to deliver best-in-class work.
Michael Rebelo, Publicis Groupe’s CEO for ANZ, commented that he is excited about the opportunity to help organisations drive meaningful progress and accelerate their sustainability journey.
“Although ANZ businesses are investing heavily in sustainability strategies, if they don’t bring credibility and creativity together from the outset, they won’t create the level of engagement needed to drive action, deliver on their targets and build reputation and revenue. That’s why it’s important to have Salterbaxter in the market,” said Rebelo.
Meanwhile, Lambley noted, “Our ability to leverage deep consulting expertise from world leaders in this space, coupled with local specialists, is exactly what Australian businesses need.”
Additionally, Salterbaxter Australia will bring to market a new data tool, ProgressPoint, that pinpoints exactly where a business needs to focus its time and investment to accelerate progress toward a more sustainable future and unlock growth and ROI from sustainability. This new tool also offers an understanding and measurement of sustainability performance, proactivity, and reputation, as well as the interplay between them.
Publicis Groupe said that there are plans to bring the Salterbaxter sustainability offering to other markets across APAC and the Middle East.