Marketing Featured East Asia

PHD China bags media business account of SAIC Audi

Shanghai, China – The China arm of media agency PHD has announced that it has recently bagged the media business account of luxury car maker Audi in China, which is currently under the umbrella of China-based automotive design and manufacturing company SAIC Motor.

The account was awarded without a pitch, following PHD China’s account win of SAIC Volkswagen last December of the previous year.

Through the account win, the 20-month appointment will see the Omnicom-owned agency take on complete media duties (planning and buying) for Audi.

For Joey Zhao, CEO at PHD China, they are truly humbled by SAIC Volkswagen’s vote of confidence for them and at the same time, proud of the quality of work that they have produced for their client.

“Here at PHD China, not only do we leverage the most advanced and strategic planning platforms and tools, we also have an outstanding calibre of talent in the auto and luxury category to service the account,” Zhao stated.

He added, “Additionally, there is immense synergy between the Audi and PHD brands, especially when innovation and creativity are woven into our DNA and in everything we do. We are excited with this partnership and remain fully committed to help SAIC Audi unlock growth opportunities through data-driven insights and value-focused investment for Audi in China.”

The appointment is effective immediately and the business will be serviced out of PHD’s office in Shanghai.