Singapore – Southeast Asia’s digital mental health ecosystem provider, Safe Space, has partnered with FWD Insurance (FWD), a pan-Asian life insurance company, to re-imagine mental well-being techniques on a digital platform.
Officially launched as a pilot programme in September 2021, the partnership with FWD has evolved to become part of Safe Space’s bigger initiatives in providing support for individuals regardless of their mental health background. Focusing on accessibility and affordability, mental health content and features supported by Safe Space’s expertise will be made available on FWD’s digital platform.
Through this partnership, Safe Space is also leveraging its strategic insights from a research association with FWD to facilitate a goal-based user journey centred around a holistic concept of well-being. With a large potential for learning and scope for innovation and exploratory solutions, this association supports Safe Space’s endeavours to drive value and positive outcomes through social impact.
Lynette Seow, Safe Space’s co-founder and COO, noted that through this partnership with FWD, they are rethinking user engagement with regard to mental health education and access.
“Having done extensive research across multiple markets, we are able to understand both the shared issues of key demographics across Asia as well as the local nuances and mental health challenges faced in individual countries. Armed with this knowledge, we can now develop new ways to address the issues that are important to users, for the most impact,” said Seow.