India – Advertising company DDB Mudra has announced the appointment of Saad Khan as its president and managing partner for growth and strategy to lead the business whilst building on strategic capabilities for its operations in the West region.

Khan brings with him an experience in building strategies for brands. He previously worked as chief strategy officer at agency FCB Ulka, where he oversaw strategies in Mumbai and Bengaluru.

He has also worked with food and beverage brands such as Coca-Cola, ITC foods and Amul; consumer goods company Reckitt Benckiser; automotive manufacturers Tata Motors, Honda and Volvo Cars; and industrial paint company Nerolac.

Rahul Mathew, chief creative officer at DDB Mudra Group, said that the company believes that its core to be great in creativity is built on strong thinking, and Khan will help in strengthening this belief.

This year, DDB Mudra has also appointed Menaka Menon as national strategy head and Nitin Pradhan as creative head for South.