New York, USA — Smartly.io, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as president for commercial and partnerships.

When Jamboretz joined Smartly.io in 2021 as its first chief strategy officer, he was focused on leading Smartly.io’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. In his new role, he will oversee sales, customer success, strategic partnerships and M&A, keeping Smartly.io at the forefront of the industry as it continues to propel customers forward at the bleeding edge of the social media ecosystem.

Prior to joining Smartly.io, Jamboretz held the position of chief development officer for advertising agency Amobee. Previous to that, he was the chief commercial officer, and international managing director and chief developmental officer for ad agency Videology, Inc.

Jamboretz’s expertise in growing global B2B SaaS platforms, maximizing economic value for global businesses, and driving corporate development outcomes support Smartly.io’s focus on expansion. He also has experience working in North America, Europe and Asia-Pacific, which is valuable as Smartly.io focuses on increasing its global presence.

Laura Desmond, interim CEO of Smartly.io., said, “Smartly.io is a superior player in the social media advertising landscape, and we are quickly taking that expertise to digital advertising as a whole. We are constantly building unique opportunities for our customers with the world’s largest platforms, from Meta to Google to TikTok and more.”

Desmond added, “Our customers are at the forefront of everything we do as we push our organization to be truly global, expand our footprint to brand-centric advertisers and leverage our performance DNA to navigate the toughest challenges facing our industry’s landscape.”