Manila, Philippines — The global package delivery company UPS has appointed Russell Reed as managing director of UPS Philippines.

Reed holds an extensive understanding and knowledge of the company having spent 29-year in UPS. He brings a wealth of global and cross-functional experience to the role which will see him spearhead the company’s efforts to boost cross-border growth opportunities for small and medium-sized businesses (SMBs) in the Philippines.

Reed, who will also continue his current role as managing director of UPS Thailand, began his journey with UPS in the United States in 1993 and has since gone on to accumulate almost three decades of global experience spanning strategic planning, supply chain management, new product development and launches, international marketing, sales enablement, strategic partnerships, and operations management in both developed and emerging markets.

He is distinguished at UPS for creating and managing high-performance teams across diverse cultures and countries and is passionate about mentoring and cultivating the company’s future leaders. Initiatives driven by his teams are focused on devising go-to-market strategies that meet the ever-evolving needs of UPS’s customers in a rapidly changing Asia.

On his appointment, Reeds shared, “I am very excited to lead the UPS team in the Philippines, a country which has played a key role in our Asia Pacific strategy for over 30 years, and which will continue to do so as we all look towards life beyond the pandemic.”

Reeds added, “For SMBs in particular, we know it has been a difficult couple of years, but by combining existing and upcoming international trade opportunities with UPS’s unrivalled logistics expertise, network, knowledge and customs brokerage experience, we’re here to give businesses in the Philippines all the support they need to achieve their global growth ambitions.”

Meanwhile, Michelle Ho, regional president of UPS APAC, said, “Reed is an experienced leader with a solid track record of elevating UPS’s business and operations across the region, and I am confident that the depth and breadth of his expertise will continue to drive sustainable growth opportunities and deliver a world-class logistics experience for our customers in the Philippines and across the region.”