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Tag: Roblox

IAS announces first-to-market integration with Roblox
IAS announces first-to-market integration with Roblox
Posted on May 3, 2024
by Teddy Cambosa
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
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Roblox taps PubMatic to offer in-game immersive programmatic video ads
Roblox taps PubMatic to offer in-game immersive programmatic video ads
Posted on April 11, 2024
by Teddy Cambosa
With one of the most robust virtual economies in the world, the expansion of Roblox’s advertising business will enable seamless access to this community and allow brands to activate on the platform without creating custom-built content.
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MARKETECH-PHOTOS-_2_
SG gov’t partners with Starcom SG, Publicis Play to launch immersive urban farming game on Roblox
Posted on December 11, 2023
by Aliza Carmona
The Ministry of Communications and Information (MCI) and Singapore Food Agency (SFA) have forged a partnership with Publicis Media’s Starcom Singapore and Publicis Play to launch ‘SG Farm Tycoon’ on Roblox.
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STB launches tourism-centric immersive experience on Roblox
STB launches tourism-centric immersive experience on Roblox
Posted on June 6, 2023
by Teddy Cambosa
Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a virtual world.
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H&M launches new immersive gaming experience on Roblox
H&M launches new immersive gaming experience on Roblox
Posted on January 5, 2023
by Teddy Cambosa
Loooptopia lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar.
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Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship
Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship
Posted on May 4, 2022
by Teddy Cambosa
The new virtual experience 'Spotify Island' allows fans and artists to engage with one another through the game itself at Roblox.
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Anzu-Top-Down-Games
Anzu partners with Top Down Games to extend in-game advertising in Roblox hit title
Posted on February 10, 2022
by Kathleen Murata
The partnership will enable advertisers to run their campaigns within ‘All Star Tower Defense’, the hit experience on the Roblox platform.
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Anzu-and-Livewire
Anzu ties with Livewire for APAC advertisers to reach Roblox players
Posted on January 20, 2022
by Kathleen Murata
The partnership between Anzu and Livewire will enable advertisers to run non-disruptive ads across Roblox’s most popular titles.
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In-game ad Anzu launches offering for top gaming platform Roblox
In-game ad Anzu launches offering for top gaming platform Roblox
Posted on October 14, 2021
by MARKETECH APAC
Anzu’s viewable impressions, brand safety, and detailed campaign reporting will now be available to advertisers running in-game campaigns within Roblox.
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