Tag: Roblox

Indonesia – Global branded payments provider Blackhawk Network (BHN) has teamed up with Roblox to introduce digital gift cards in Indonesia, making it easier for Roblox fans to connect with loved ones and engage with a global community through immersive virtual experiences.

As part of this partnership, Roblox digital gift cards are now accessible on popular gaming platforms such as Tokopedia, Lapakgaming, Bukalapak, PaysGift, Codashop, Blibli, GOC, and UniPin, available in denominations of 100,000 rupiah, 200,000 rupiah, or 500,000 rupiah.

These gift cards, whether bought online or in-store, offer up to 25% additional Robux, providing even greater value for users. Robux, the platform’s virtual currency, lets users purchase digital items in virtual experiences or the Roblox Marketplace. Gift cards can also be redeemed for Roblox Premium, a subscription service that adds monthly Robux and offers exclusive items and discounts.

BHN and Roblox also plan to introduce physical gift cards by the end of the year, available both in-store and online through various retailers.

Matt Howe, regional head at BHN, said, “Roblox is a leader in its category, bringing together millions of people across the globe to connect, play, and learn in an immersive environment. Our partnership to launch Roblox gift cards in Indonesia will make the game even more accessible to fans and open it up to new players to help build an even bigger community of interactive users.” 

Roblox is accessible on mobile, PC, tablet, and VR devices, allowing players to interact in real time across any compatible platform. With over 88.9 million daily active users, Roblox offers immersive, user-generated experiences that connect people globally to play, learn, and build friendships.

Singapore – WPP has announced a global partnership with Roblox, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

Through the partnership, WPP and its media investment company, GroupM, will join the official Roblox Partner Program as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship, shaping the future of the brand ecosystem on the platform and setting new standards for 3D environments and immersive media. 

Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.

In addition, WPP and Roblox will also work together to pilot a first-of-its-kind Roblox certification program for marketers to deepen their expertise in the platform’s ecosystem. The multi-module training course will be developed for both creative and media agencies, with WPP team members being the first to get certified on Roblox’s platform.

The partnership builds on a longstanding foundation of work that WPP and Roblox have developed together on behalf of global clients including adidas, Church & Dwight, Danone, Nickelodeon and Paramount. Going forward, WPP and Roblox will host a series of client sprint days that bring together experienced Roblox community creators, developer studios and agency strategists to develop a unique activation in one business day.

Tapping into Roblox’s nearly 80 million daily active users and WPP’s extensive experience in the gaming sector, the collaboration includes a broad scope of initiatives from offering Roblox sprint days to a joint advisory council to advance 3D measurement and Roblox platform education, with the aim of pushing the boundaries of creativity on Roblox like never before.

Rob Reilly, chief creative officer at WPP, said, “Roblox is an amazing platform for brands to engage creatively with a young, expanding and valuable audience. By merging WPP’s creative firepower with Roblox’s innovative environment, we will continue to invent new and exciting ways for brands to connect with the next generation of consumers. Buckle up.”

Meanwhile, Stephanie Latham, VP of global brand partnerships and advertising at Roblox, commented, “We’re excited to partner with WPP to push the boundaries of brand creativity on Roblox. This alliance will enable brands to harness our platform’s unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience.”

Lastly, Andrew Meaden, global head of investment at GroupM, stated, “Roblox has redefined the way young people interact with the world and discover new products and ideas. We are looking forward to partnering with such an important platform to shape the future of media investment, measurement, and brand engagement in virtual worlds and help our clients navigate this exciting new frontier.”

Singapore – Dentsu, an advertising agency, has unveiled its ‘House of Creators’ initiative on gaming platform Roblox with the aim of supporting next-generation content creators.

While assisting emerging content creators, the initiative can also be applied to marketing issues and how creators can advance brands’ objectives in the long run.

As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content. The selected creators will also undergo mentorship and contests to advance their skills.

The launch of the initiative reflects how marketers need to elevate their content to continuously capture the audiences’ attention. The need for enthusiastic content heightens as virtual content production and distribution is being democratised. 

“Dentsu’s House of Creators is a groundbreaking initiative that pioneers social change while building on dentsu’s 120-year tradition of innovation. We will provide opportunities for the next generation of content creators from around the world to fully express their creativity and bring great content to users. We believe this is an extremely valuable initiative for our clients and for society and are very pleased to be able to launch this initiative with the support of Roblox, a company that is highly regarded by the next generation of content creators,” Hiroshi Igarashi, president and global chief executive officer at Dentsu, said.

David Baszucki, founder and chief executive officer at Roblox, also commented, “As we’ve seen our global creator community on Roblox grow and evolve, we are continually amazed by their creativity and growing influence on digital culture and content. We build the tools and platform, but our creators are the real engine for new and compelling experiences, powering the future of immersive content creation. It’s inspiring to see recognition of their unmatched creativity and influence, including in our key countries like Japan.”

Singapore – Global media measurement and optimization platform Integral Ad Science (IAS) has recently announced its first-to-market integration with a global immersive video game platform Roblox.

Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.

In line with this, Roblox also announced that its video ads are now available to all advertisers, enabling them to reach its community of users ages 13 and over at scale. The new video ad format joins the broader suite of Roblox’s Immersive Ads offerings that include other formats such as billboard-style image ads.

Going into detail, this partnership is in line with IAS launching new features, including global 3D in-experience measurement coverage with advanced viewability and invalid traffic metrics, as well as third-party daily reporting through IAS Signal, the company’s unified reporting platform delivering data and insights to advertisers. 

Talking about the partnership, Lisa Utzschneider, CEO of IAS, said, “Our partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.”

Meanwhile, Allison McDuffee, global head of brand insights and measurement at Roblox, commented, “This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners. We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.”

California, USA – Popular sandbox game Roblox has teamed up with PubMatic to offer immersive programmatic video advertising in its platform. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

With one of the most robust virtual economies in the world, the expansion of Roblox’s advertising business will enable seamless access to this community and allow brands to activate on the platform without creating custom-built content.

Like all advertising on Roblox, programmatic ads must comply with the platform’s Community Standards and Advertising Standards grounded in principles of making advertising safe, transparent, and respectful of people’s privacy while still creating opportunities for the community to innovate, engage and earn. 

This also means Roblox users will know when they are interacting with ad content, and ads will continue to only be served to people ages 13 and up.

Stephanie Latham, VP of global partnerships at Roblox, said, “We are committed to making it easier for brands to foster connections with our highly engaged community on Roblox. Partnering with PubMatic unlocks the opportunity for more advertisers to seamlessly engage this community through preferred content formats, like video, while providing advertiser controls around brand suitability. The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love.”

Meanwhile, Kyle Dozeman, chief revenue officer for Americas at PubMatic, commented, “We are thrilled to partner with Roblox to deliver a pioneering advertising solution that marries monetization with user experience. Advertising creates significant opportunities for many companies, and it funds and fuels the endless potential of the internet. We look forward to empowering Roblox to maintain full control over its advertising ecosystem while enabling advertisers to reach their target audiences effectively.”

Singapore – The Ministry of Communications and Information (MCI) and Singapore Food Agency (SFA) have forged a partnership with Publicis Media’s Starcom Singapore and Publicis Play to launch ‘SG Farm Tycoon’ on Roblox.

Launched on Roblox, SG Farm Tycoon is an immersive and educational high-tech farming game that is designed to raise awareness about the issue of food security among young Singaporeans. It offers an entertaining twist on urban farming by allowing players to create high-tech vertical farms within a virtual Singapore on Roblox.

The game also encourages collaborative play and introduces different scenarios that pose challenges, such as disease outbreaks, climate change, and supply chain disruptions. Players can then leverage advanced farming technologies on their urban farms to overcome these challenges, thereby enhancing farm productivity, building resilience against climate impacts, and improving resource efficiency.

By employing a progressive learning model, players experience the thrill of digital gaming with educational elements, making them experience what goes into growing local produce and educating them about the challenges of farming to reinforce Singapore’s ‘30 by 30’ vision.

Additionally, the game also features SFA’s local produce mascots, such as ‘Caixinderella’, ‘Eggs Benedette C’, and ‘Seabasstian Water’, to bring a familiar and engaging touch to the gaming experience.

Starcom Singapore leveraged its strategic expertise to guide and align the awareness and engagement goals of MCI and SFA. Publicis Play, on the other hand, utilised their specialty in gaming communication platforms to conduct focused workshops aimed at developing a tailored strategy.

After a series of processes, the companies and organisations involved eventually selected Roblox’s tycoon game format as the ideal medium for SFA’s educational objectives.

By going beyond conventional educational methods, SG Farm Tycoon aims to offer an immersive learning experience that will reflect real agricultural innovations and modern farming technologies, offering young minds a deeper understanding of the role of ‘Growing Local’ in Singapore.

Since its release, the game has now amassed over 3,600 game sessions and more than 1,200 unique users. It also enjoys a 91% like ratio, which indicates a high level of player satisfaction and engagement.

Elaine Poh, managing director at Publicis Media Singapore, said, “Partnering with the Ministry of Communications and Information and Singapore Food Agency on SG Farm Tycoon marks a significant shift in our approach to advertising and communication.”

She added, “This project symbolises a new era in communication, where interactive and immersive experiences can create a two-way dialogue with the audience. It is a step forward in connecting, engaging, and educating, reflecting our evolution beyond conventional engagement methods.”

Singapore – The Singapore Tourism Board (STB) has announced the launch of its immersive experience ‘Singapore Wonderland’ on the popular sandbox game Roblox. Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a virtual world.

The tourism board has teamed up with Publicis’ gaming specialist Publicis Play and Roblox developer Wonder Works Studio to develop the immersive experience over five months. 

Singapore Wanderland puts a playful spin on real-life attractions in three mini-games, where players earn magic orchids to transform a garden with STB’s destination mascot Merli. Gardens by the Bay, Mandai Wildlife Reserve and Marina Bay Sands are featured in the mini-games, alongside iconic attractions such as the Merlion Park, Singapore Flyer, Adventure Cove Waterpark and The Fullerton Hotel Singapore.

Moreover, the experience is based on popular entertainment formats on Roblox, and aims to drive affinity for Singapore by featuring elements inspired by the country’s destination icons. 

For example, users can express themselves through fun personalisation options. They can amass virtual collectibles to customise their avatars, such as a Supertree hat, a Singapore Flyer Backpack and a Lotus race car.

Kenneth Lim, assistant chief executive for marketing group at Singapore Tourism Board, said, “STB is constantly exploring creative ways and fresh channels to engage new audiences and connect with potential travellers. Singapore Wanderland demonstrates how we push the boundaries of innovation while inspiring travel to Singapore. We welcome visitors to explore Singapore virtually, and for tourism partners to collaborate with us in the virtual world to create impact in the real world.”

Singapore – Global clothing company H&M has announced the launch of its new immersive gaming experience called ‘Loooptopia’ on the popular online game platform Roblox. This follows the brand’s venture into the metaverse in November last year.

Made in partnership with metaverse studio Dubit, Loooptopia lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar.

In addition, it is an immersive 3D experience filled with social interaction, engaging environments, mini-games, styling sessions, alternate worlds, events and more. It allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative, and playful environment on the Roblox platform that’s connecting millions of people through immersive shared experiences, all while encouraging creativity and self-expression. 

At the heart of this interactive world is a vibrant city square which sets the stage for visitors to embark on play sessions in visually stunning alternate worlds like Rainbooow Fields, Neon Studiooo and Fabric Fooorest. In these environments, users can gather a variety of fashion ingredients by engaging in mini-games, styling sessions, live events and more. 

Users can style their avatar with newly created clothes, and compliment these with accessories, dance moves, music tracks and special effects to create an amazing performance on the runway. They can also catch up with friends to trade clothes, take selfies or just admire each other’s latest creations. When it’s time to change up a style, they can recycle old clothes to earn super-rare elements and become the star of the runway show.

Max Heirbaut, global head of brand experience for metaverse at H&M, said, “At H&M we want to encourage the emerging generation of digital natives to express themselves through fashion both off and on screen. H&M Loooptopia Experience on Roblox is an exciting new world that unleashes creativity and lets players create and evolve their virtual wardrobe on Roblox, so they can feel the most like themselves through their avatar.”

Meanwhile, Andrew Douthwaite, chief commercial officer at Dubit, commented, “We loved collaborating with H&M to build the H&M Loooptopia Experience on Roblox- the place on Roblox where anybody can be a fashion designer. H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of style, creativity and culture. It’s been amazing to see the concept evolve from the initial design and workshop through to this iconic launch.”

New York, USA – Global audio streaming platform Spotify has announced the launch of its ‘virtual universe’ on the popular online game Roblox called ‘Spotify Island’. The new virtual experience allows fans and artists to engage with one another through the game itself, as well as explore a wonderland of sounds, quests, and exclusive merch.

According to Spotify, through this interactive world, they are creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch.

In addition, Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content. Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap, an online cross-platform digital audio workstation.

“Through Spotify Island, we’re creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise. Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead,” the company said in a statement.

From the main Spotify Island, gamers will be able to portal out to the themed islands that will come to life throughout the year. These destinations will be filled with exclusive content, artist interactions, and themed mini-quests that are designed for both superfans and curious explorers.And this launch just scratches the surface when it comes to ways users can experience Spotify Island on Roblox. 

The first themed experience fans can expect on Spotify Island is K-Park, an homage to all things K-Pop. Coming later this year, K-Park will give fans the chance to interact with artist superstars Stray Kids and SUNMI.

Tel Aviv, Israel – In-game advertising company Anzu has partnered with Top Down Games, the Roblox game development group under Benoxa, to allow advertisers to run their campaigns within ‘All Star Tower Defense’, the hit experience on the Roblox platform, playable across mobile, PC, and console.

The experience, one of Roblox’s most-played titles, is a tower defense game where players equip and deploy towers to defend their base from incoming enemies for as many waves as possible. 

As part of the partnership, advertisers will be able to run their banner ads and gifs within ‘All Star Tower Defense’ via Anzu’s in-game ad placements, which put players first and blend into the gameplay, appearing on objects like billboards, banners, and buildings.

The team at Top Down Games believes that Anzu’s solution provides a reliable and consistent stream of advertising content without taking anything away from the gameplay. 

“This allows us to focus more time and resources on future updates and new experiences for our fans. The team was also great at helping us figure out exactly where the ad placements should sit to help us get the most out of them while ensuring they naturally feel part of the player experience,” the team said.

Alex Yerukhimovich, Anzu’s vice president of games, commented, “2022 will be a pivotal year in the construction of the metaverse, and we’re extremely excited about our role in shaping it through partnerships with fellow innovators such as the Top Down Games.”

In October 2021, Anzu has launched its global Roblox offering, partnering with creators and integrating in-game ad placements into their experiences to make it easier for advertisers to enter the platform.