Singapore – Viddsee, a short-form drama platform, has joined forces with Chinese content investment and licensing company Risingjoy to bring and introduce the popular Chinese micro drama content to Southeast Asia.
Microdramas, known for their concise narratives and compelling storylines, have surged as a cultural phenomenon in China and globally in recent years. The market value of China’s micro-drama industry hit around US$5.3 billion in 2023, with projections soaring to USD$233 billion by 2028.
This partnership capitalises on the growing global appeal of microdramas, a trend gaining significant traction in China and worldwide. As a short-form drama platform, Viddsee strategically expands its diverse content offerings by bringing these compelling microfilms to Southeast Asia, meeting the evolving preferences of regional audiences.
Since 2022, Viddsee has been producing original vertical microseries, leading to a notable increase in viewership and engagement on the platform, underscoring the growing popularity of microdramas.
Viddsee’s partnership with Risingjoy is expected to accelerate this momentum by presenting selected Chinese micro-drama titles to Southeast Asian viewers while initiating cooperative production ventures in the region.
The initial batch of Chinese micro-drama titles is scheduled for release on Viddsee in the latter half of 2024.
Ricky Ow, board of directors at Viddsee, commented, “With over 10 years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave. The growth of micro dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”.
Ho Jia Jian, CEO and founder of Viddsee, added, “We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences. This collaboration marks the beginning of several such partnerships, through which we aim to diversify our content offerings and maintain our leadership in the short-form drama space.”
Meanwhile, Cassandra Yang, general manager at Risingjoy, said, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also make them an ideal partner to facilitate localization of such micro dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”