Marketing Featured ANZ

Uber Eats’ ‘Tonight I’ll Be Eating’ campaign launches mural OOH campaign in AU

Sydney, Australia – Uber Eats’ famous ‘Tonight I’ll Be Eating’ campaign has launched a mural design out-of-home (OOH) instalment, which is designed to appeal to families by fusing the nationally adored Irwins and global star Paris Hilton, combined with some of the world’s most iconic animals to the co-stars. 

A full-sized mural will feature socialite Paris Hilton and celebrity zookeeper family, the Irwins and be complemented by a custom pink bedazzled water bowl fit for Paris’s iconic chihuahua that will sit below the artwork for our furry friends. 

The out-of-home campaign, conceptualised alongside street poster company Revolution360, is an integral part of the latest iteration of the campaign, which has been running since 2016. This year’s campaign sees Paris Hilton and her famous chihuahuas join Australia Zoo’s Irwin family to drive fame for Uber Eats. 

Josh Fitzgerald, national sales director at Revolution360, said. “The Uber Eats campaign has been a fun one to work on. The creative challenge was to showcase a clash of cultures while highlighting a common interest – the Irwins and Paris Hilton aren’t the traditional pairing but their shared love of animals connects them. We wanted to create an out-of-home offering that was as non-traditional as the campaign talent and that would offer a moment of surprise and delight for our furry friends and their humans.”

He added, “Our murals have become a popular medium for advertisers looking for something unique, bespoke and that blends into urban environments. The Uber Eats mural and custom water bowl for pets ties in perfectly with its latest campaign in an iconic Sydney location. Revolution360 is becoming synonymous with these types of blue-sky, quirky campaigns and we love working with clients to bring their creative to life.”