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impact.com elevates Ayaan Mohamud to take newly created role of regional VP of marketing for APAC

Singapore – Global partnership management platform, impact.com, has elevated Ayaan Mohamud, former regional marketing director at impact.com APAC, to step into the newly created position of regional vice president of marketing for APAC.

Following this move, impact.com has also appointed Laurence Nelmes, former business development representative at impact.com ANZ, to the newly created role of marketing executive for ANZ. In addition, it has also added bench strength to its local customer success, partnership, and sales teams, namely Deborah Kan, the new partnership development manager for ANZ, Hayley Tse, the new customer success manager for ANZ, Kim Sippel, the new corporate account executive for APAC, and Diana Letran, the new pre-sales solution architect.

According to impact.com, the new hires and promotions aim to support its rapid growth across Australia, New Zealand, Japan, China, and Southeast Asia, as well as to prepare for its launch into India in 2023.

Commenting on her appointment, Mohamud said that when she joined impact.com as their first regional marketing resource, she knew it was the opportunity of a lifetime to create a foundational APAC marketing strategy and build a local team to drive demand for a new category of marketing technology – partnership automation. 

“We’ve already exceeded our ambitious growth plans and I’m looking forward to leading our marketing team to new heights as we launch into Japan this year and India in 2023,” said Mohamud.

Meanwhile, Adam Furness, impact.com’s managing director for APAC, said that Mohamud has joined impact.com almost three years ago as their first marketing hire across APAC and has been a strategic and executional powerhouse since day one.

“She has been instrumental in helping drive our exponential growth across APAC with agile and innovative marketing initiatives that have helped raise awareness and understanding of the partnership economy. With more resources now available to her, the sky’s the limit to what she can achieve next,” said Furness.

In July 2021, impact.com has closed a US$150m round of funding at a US$1.5b valuation in preparation for an IPO, part of which was earmarked to enable the platform to double the number of its employees across APAC in 2022. To help nurture the significantly expanded team, Tanya Suna, former people development manager at impact.com for APAC, has been promoted to the newly created position of director of people and culture for APAC.