Hong Kong – The South China Morning Post (SCMP), the global news company that reports on China and Asia, has announced a new regional sales director for APACDarryl Choo – who is most recently the sales director of ad tech Inskin Media for Asia. 

The SCMP’s expanding international audience has given advertisers the opportunity to connect their brand to an expanded market, making the Post a news marketing partner of choice in the region. Choo will be leading the Post’s international advertising business in the Asia Pacific region and contribute to its international sales strategy. 

Choo’s appointment bolsters the SCMP’s focus in Southeast Asia and will lead collaborations with brands keen to engage with its global business audience. He will be in charge of implementing and managing the sales activities in the APAC region, identifying new business opportunities, and defining strategies to generate new growth opportunities.

Choo will oversee the regional sales office in Singapore and report directly to Romanus Ng, SVP of Advertising & Marketing Solutions.

“Darryl’s deep understanding of the Asia market and expertise bolsters our growing digital advertising and branded content business in this region and we are delighted to welcome him to the SCMP team,” commented Ng. 

“Southeast Asia continues to be a key market, and we look forward to leveraging his proven experience to scale our regional and global advertising business,” added Ng. 

Choo brings with him more than 12 years of advertising sales experience. At Inskin Media, he was responsible for driving commercial and revenue for the business in Asia. In the past, he has held senior managerial advertising sales roles at digital, print, and broadcast media outlets such as BBC Global News Limited, Pixels Asia & Gravity4, Sony Pictures Entertainment Networks Asia, and SPH Magazines, in addition to stints at Discovery’s AFC Network and FOX Sports.

“News continues to make an impact by connecting people to their world and issues that matter most to them, and it is exciting to join a robust digital-led, multi-platform news organization in the SCMP. In Asia and across the world, the Post represents journalism that is credible and trustworthy and I look forward to helping partners engage with readers who want to understand global issues from an Asian perspective,” said Darryl.

SCMP’s Advertising & Marketing Solutions offers a portfolio of integrated offerings which includes advertising innovations with intelligence and insights through SCMP’s proprietary insight and activation platform, SCMP Lighthouse.