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Tag: Rebrand

Hashtag Interactive to spearhead MAAGAP Insurance Inc.’s brand refresh
Hashtag Interactive to spearhead MAAGAP Insurance Inc.’s brand refresh
Posted on March 13, 2025
by Aliza Carmona
Digital marketing agency Hashtag Interactive is set to lead MAAGAP Insurance’s brand evolution in the Philippines.
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smbc-indonesia-commercial
SMBC Indonesia’s new rebrand film celebrates progress and inclusivity
Posted on January 23, 2025
by Aliza Carmona
SMBC Indonesia, formerly BTPN, has unveiled a new commercial in collaboration with Ogilvy Indonesia and Seven Sunday Films, marking its brand transformation while highlighting themes of progress, innovation, and inclusivity.
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Sime Darby rebrands as Sime, to highlight focus as pure-play powerhouse for automotive, industrial industries
Sime Darby rebrands as Sime, to highlight focus as pure-play powerhouse for automotive, industrial industries
Posted on November 18, 2024
by Teddy Cambosa
In line with this, Sime also introduced its new tagline, ‘Bridging Opportunities’, encapsulating its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
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adani-rebrand-tyger
Adani Capital, Housing Finance taps Conran Design Mumbai for rebrand to Tyger Capital, Tyger Home Finance 
Posted on August 27, 2024
by Aliza Carmona
fter its acquisition by Bain Capital, Adani Group’s Adani Capital and Adani Housing Finance enlisted Conran Design Mumbai, a Havas-owned brand and design consultancy, to spearhead the rebranding to Tyger Capital and Tyger Home Finance.
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Outclass
airasia academy rebrands as Outclass, with vision to improve workforce development through personalised learning platform
Posted on July 5, 2024
by MARKETECH APAC
airasia academy, Capital A's digital edtech company, has recently rebranded as 'Outclass', a learning experience platform designed to enable individuals to develop in a changing workforce context. 
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MARKETECH-PHOTOS
The Mars Agency rebrands as Mars United Commerce, highlights expanded capabilities
Posted on May 14, 2024
by Aliza Carmona
XPO: The Mars Agency, the connected commerce company, has officially rebranded as Mars United Commerce to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry.
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Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Posted on October 25, 2023
by Teddy Cambosa
This integration marks a significant brand transformation and underscores Flywheel’s commitment to evolving with the dynamic digital commerce landscape, promising sustainable growth in the world's vast and complex digital marketplaces. 
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Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Posted on September 19, 2023
by Teddy Cambosa
Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.
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Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Posted on September 5, 2023
by Teddy Cambosa
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
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Recreation provider Funlab revamps parent brand via FutureBrand
Recreation provider Funlab revamps parent brand via FutureBrand
Posted on November 21, 2022
by MARKETECH APAC
The new identity and architecture span Funlab as the masterbrand and eight of its consumer-facing experience brands.
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