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Tag: Rebrand

Sime Darby rebrands as Sime, to highlight focus as pure-play powerhouse for automotive, industrial industries
Sime Darby rebrands as Sime, to highlight focus as pure-play powerhouse for automotive, industrial industries
Posted on November 18, 2024
by Teddy Cambosa
In line with this, Sime also introduced its new tagline, ‘Bridging Opportunities’, encapsulating its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
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adani-rebrand-tyger
Adani Capital, Housing Finance taps Conran Design Mumbai for rebrand to Tyger Capital, Tyger Home Finance 
Posted on August 27, 2024
by Aliza Carmona
fter its acquisition by Bain Capital, Adani Group’s Adani Capital and Adani Housing Finance enlisted Conran Design Mumbai, a Havas-owned brand and design consultancy, to spearhead the rebranding to Tyger Capital and Tyger Home Finance.
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Outclass
airasia academy rebrands as Outclass, with vision to improve workforce development through personalised learning platform
Posted on July 5, 2024
by MARKETECH APAC
airasia academy, Capital A's digital edtech company, has recently rebranded as 'Outclass', a learning experience platform designed to enable individuals to develop in a changing workforce context. 
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MARKETECH-PHOTOS
The Mars Agency rebrands as Mars United Commerce, highlights expanded capabilities
Posted on May 14, 2024
by Aliza Carmona
XPO: The Mars Agency, the connected commerce company, has officially rebranded as Mars United Commerce to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry.
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Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Posted on October 25, 2023
by Teddy Cambosa
This integration marks a significant brand transformation and underscores Flywheel’s commitment to evolving with the dynamic digital commerce landscape, promising sustainable growth in the world's vast and complex digital marketplaces. 
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Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Posted on September 19, 2023
by Teddy Cambosa
Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.
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Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Posted on September 5, 2023
by Teddy Cambosa
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
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Recreation provider Funlab revamps parent brand via FutureBrand
Recreation provider Funlab revamps parent brand via FutureBrand
Posted on November 21, 2022
by MARKETECH APAC
The new identity and architecture span Funlab as the masterbrand and eight of its consumer-facing experience brands.
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PH bookstore National Book Store faces online backlash after proposed short name change
PH bookstore National Book Store faces online backlash after proposed short name change
Posted on September 21, 2022
by Teddy Cambosa
The backlash at National Book Store comes after a proposed shortened name change to 'Nash'.
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Bastion-Films-rebrands-as-Bastion-Make
Bastion’s production house Bastion Films rebrands as Bastion Make
Posted on September 12, 2022
by Kathleen Murata
This is to reflect its expanded production capabilities, including an in-house production studio with more than 30 on-site craft specialists.
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