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Marketing Featured Southeast Asia

Lion & Lion SG welcomes Rebecca Lai as new business director

Singapore – As part of Lion & Lion’s ongoing expansion of their senior team in Singapore, the digital-first agency has Rebecca Lai, former business director at marketing agency Oliver, to be its new business director.

During her stint at Oliver, Lai led the UStudio Singapore and Bayer Southeast Asia teams, specializing in in-house content creation for the clients. Her career in communications spans more than 15 years, with experience leading accounts for international agencies in the WPP and Omnicom groups. Moreover, Lai attributes her success with major blue-chip brands to her strong understanding of business objectives, combined with insightful value propositions

In her new role, Lai will be responsible for driving Lion & Lion’s offerings in Singapore and the region, with a focus on maintaining the agency’s strong momentum in building networks with notable consumer and corporate brands. She will be reporting directly to Fredrik Gumpel, the chief executive officer of Lion & Lion.

Commenting on joining Lion & Lion, Lai said, “I am excited to partner with talented minds in Lion & Lion as we tackle the ever-evolving digital ecosystem for our clients. I think I have joined them at the right time, following the agency’s transformation, and I hope to contribute to our growth in the coming months,” said Rebecca, on joining the agency. 

Meanwhile, John Campbell-Bruce, Lion & Lion’s managing director for Indonesia, commented, “We are extremely excited to have Rebecca on board. She comes with a wealth of experience across all levels and I am confident that under her management, the Singapore office will continue to move forward and continue the agency’s transformation and ultimately achieve great results.”

Cheelip Ong, Lion & Lion’s regional chief creative officer, believes Lai’s experience in Singapore as a seasoned digital-native client servicing leader will prove invaluable to both our regional clients and to our growth in Singapore.

“She will be working closely with Jonn Dogra, our Creative Director and Head of Brand Experience for Singapore to apply digital-first solutions to all clients we serve, to mark a new era of transformation for our Singapore office,” said Ong.

Just recently, Lion & Lion Malaysia has appointed young talent from dentsu, Frederik Rasmussen, as its new client director, who will be responsible to augment the business development department of the agency.