Sydney, Australia – Re, the global design business agency under M&C Saatchi Group, has appointed Remi Couzelas, former head of brand planning at full-service agency 303 MullenLowe, to be its new group head of Optus, an Australian telecommunications company.
In his new role, Couzelas will be overseeing Optus’ business across both Re and the telco’s bespoke built in-house offering, Yes Agency, as well as leading the integration of projects with other agency village partners.
Aside from his previous stint at 303 MullenLowe, Couzelas has already served as the strategy director of Optus at Re in 2018, where he worked closely with the telco’s marketing leadership team, leading the brand planning and development.
Commenting on his appointment, Couzelas said, “The opportunity to come back to Re and M&C Saatchi Group, combined with a strong desire to work with the Optus team again, felt like something I could not say no to.”
Meanwhile, Melissa Hopkins, Optus’ vice president of marketing, said, “We are super excited to welcome him back to the family in this new extended role.”
Patrick Guerrera, the CEO of Re and Yes Agency, noted that Couzelas’ first tenure at Re and the M&C Saatchi Group was phenomenal, and he has made an extraordinary impact on Optus.
“We’re also thrilled to have him back culturally, where he always shared his strategic brilliance and a huge sense of fun,” added Guerrera.