Manila, Philippines – Local pay television provider Cignal TV has tapped Canadian software company Quickplay to aid them in the expansion of its existing video streaming service called ‘Cignal Play’, as well as the launch of a sports app–a first in the country.

The Cignal Play expansion will allow subscribers in the Philippines to access an all-in-one entertainment platform with multiple tiers of live and on demand content from Cignal TV, in addition to third-party apps and streaming services, regardless of their broadband provider.

The sports app, meanwhile, will use the same Quickplay infrastructure of Cignal Play on mobile and handheld devices. It will be a single source for live events, timely sports news and information, interactive experiences, and other unique content that cater to the varied interests of Filipino fans around the world.

Cignal TV is working with Quickplay to create these two market differentiators that will be launched in the coming months, running on Google Cloud.

Jane Basas, president and CEO of Cignal TV, said, “Streaming has given viewers greater control over a wider range of choices regarding the content available on the devices they use. The Quickplay platform has the agility and high performance that we need to quickly and efficiently provide the big screen viewing experience and live sports action that our subscribers want.”

Meanwhile, Goutham Vinjamuri, chief operating officer and co-founder of Quickplay, commented, “Cignal TV has been a leader in using the flexibility and extensibility of our platform to achieve market differentiation and better business outcomes. We look forward to helping Cignal TV unleash 10-foot Cignal Play experiences on smart TVs, as well as live sports coverage through their sports app in the near future.” 

He added, “We will continue to work with them to find new ways to forge meaningful connections among their subscribers and their commercial partners.”