Tag: Products

Sydney, Australia – Global visual communications platform Canva has unveiled new suite of workplace products to empower anyone to communicate visually, on any device, from anywhere in the world. The new products were announced during Canva’s latest global event, ‘Canva Create Conference’.

The new workplace product suite includes ‘Docs’, which makes traditional text documents more visually appealing, while also including key collaboration features like comments and real time collaboration; ‘Websites’, which has responsive professional-level website templates, customizable domains and adjustable page heights; ‘Whiteboards’, which comes with a range of features designed for brainstorming and team collaboration, from sticky notes to images and diagrams; and ‘Flourish’, which makes it possible to turn dense data and statistics into simple, clear and easy to understand interactive data visualisations.

Other products include ‘Video Background Remover’, ‘Remote Control for Presentations’ and an expansion of its ‘Print’ feature, which allows anyone can print more than 35 products through Canva Print and have it delivered to their doorstep in record time. This includes everything from invitations to flyers, photo books and hoodies, mugs posters, and much more.

Melanie Perkins, co-founder and CEO at Canva, said, “Visual communication is becoming an increasingly critical skill for teams of every size across almost every industry. It has been incredible to see the continued growth of Canva over the last few years, as more and more people embrace the power of visual communication to unlock their creativity and achieve their goals.” 

She added, “With the launch of our new Visual Worksuite, we’re bringing simple design products to the workplace to empower every employee, at every organisation and on every device.”

Canva’s new visual worksuite comes as the company marks the milestone of more than 85 million global users. As enterprise usage soars throughout a variety of professions and industries, Canva is rapidly becoming the design platform of choice in the workplace.

Thailand – Global brand experience agency, VMLY&R and super-app social commerce platform LINE SHOPPING have enlisted top-tier Thai superstars and influencers to endorse small businesses that adopt LINE’s innovative shopping platform to promote their products and services.

Thailand’s e-commerce space tends to be dominated by large businesses. Despite there being some 5 million online sellers, almost 85% of market share goes to big players. With over 50-million users, LINE’s in-app social commerce platform LINE SHOPPING champions small businesses by offering insightful marketing tools to help them win in this highly competitive market that favours big players.

In partnership with VMLY&R Thailand, LINE SHOPPING’s exciting ‘Free Superstar Endorsers’ initiative arms small businesses with big superstars, free of charge. Achieving never-done-before endorsement, LINE SHOPPING brings together internet darlings including ‘Ticha’ Kanticha, ‘Pearwah’ Nichapat, ‘Chin’ Chinawut, ‘Pai’ Sitang, and Nae’ Anothai. Small businesses can utilise these superstars to promote any of their products across all promotional channels without any brand-endorser fee.

Since the launch at the end of May, sign-up to LINE SHOPPING from new sellers has already more than doubled the initiative’s expectations, with two months still to go.

‘Free Superstar Endorsers’ is an open endorsement platform where LINE SHOPPING sellers can choose the most suitable endorsers for their brands, and then generate royalty-free marketing collateral to create exposure for their products, giving them the competitive edge to fight shoulder to shoulder with big players. The businesses will also gain access to agency experts’ guidance for any marketing material creation for their shops.

Lertad Supadhiloke, director of e-commerce at LINE Company Thailand, shared, “Over 40% of small businesses in Thailand do not survive the first quarter and even more close within the first year. LINE SHOPPING, as the leading social commerce platform in Thailand, has always recognized small businesses as the driving force for the ecosystem since day one, and our vision is to empower small businesses to be strong enough to succeed. 

“Working with VMLY&R we wanted to communicate with a creative and insightful initiative that highlights how SMEs have a common pain point of lacking marketing tools and budget to fight in a sea dominated by big fish and thus begin to bring our “LIBERTY TO WIN” vision to life by first unlocking limitations and bringing freedom of entrepreneurship to small businesses through our platform,” Supadhiloke added.

Meanwhile, Anuwat Nitipanont, chief creative officer at VMLY&R Thailand, commented, “Thailand is a market heavily driven by costly big presenters, a situation in which small or newly established shops lack any leverage. And our research shows that a superstar is one of the most powerful tools to help increase sales and brand awareness. 

Nitipanont adds, “To have a star presenter hold a product for small businesses would cost them a huge investment they cannot afford. Therefore almost 100% of small businesses don’t integrate brand endorsers into their marketing plans. This led to our mission to create a more equal opportunity playing field in e-commerce that would allow small businesses to thrive.”