Manila, Philippines – Consumer finance company Home Credit in the Philippines has partnered with the Manila Broadcasting Company (MBC) and local independent media agency PraXis, to produce an on-air radio program over MBC’s radio station DZRH and its sister stations across the archipelago.
The two-minute daily radio show will discuss topics around the fundamental financial literacy issues every Filipino needs to know—saving money, managing budget, accessible financial options, rising above debts, growing money, and tips on entrepreneurship. The radio program will also tackle digital transformation and financial fraud prevention.
Said effort is in line with Home Credit’s thrust of championing environmental, social, and governance (ESG) programs by pushing financial inclusion among the underserved sector in the country. This is also in support of the government’s goal of pushing financial literacy to more Filipinos, especially among those in the informal sector.
Ken Lerona, head of PR at Home Credit Philippines, said, “With the majority of Filipinos still trying to rise from the effects of the pandemic, the financial literacy radio program hopes to uplift the lives of the hard-working class by helping them choose sound decisions in managing their hard-earned money and keeping their overall financial health.”
He added, “Now, more than ever, we need to own our part and collaborate to help the nation, especially our fellow Filipinos who are unbanked and underserved. Through this collaboration with DZRH and PraXis, we at Home Credit hope to push financial inclusion and financial literacy to millions of our kababayans (countrymen) across Luzon, Visayas, and Mindanao.”
To effectively carry out this radio program, Home Credit Philippines and PraXis will collaborate to find topics that will help address and shed light on Filipinos’ financial concerns.
Jun Nicdao, president of the Manila Broadcasting Company, commented, “As the most credible A.M. station that Filipinos listen to, it is an honour for us at MBC-DZRH to provide Home Credit the platform to promote financial literacy among Filipinos. We are confident that through this partnership, we will be able to equip Filipinos with the right values and knowledge that will help them come up with the right decisions in their personal finances.”
Meanwhile, Gladys Basinillo, CEO at PraXis, said, “We are delighted to be part of Home Credit and DZRH’s advocacy in promoting financial literacy and inclusion among Filipinos. It is a collaboration that we really look forward to, and we hope to inspire Filipinos to be better at managing their finances. We’re excited to bring people and institutions together in making initiatives that can impact the lives of Filipinos.”
The financial literacy program will air on DZRH beginning June 2022, during its prime time between 4:00 to 5:00 a.m.